Social media marketing used to drive tourism
Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various endeavors, including marketing campaigns coming from countries themselves.
TAT sets sights on social marketing endeavor
Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.
New policies being formed for TAT
TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.
Social media marketing could provide modest economic boost for Thailand
Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.
Denny |
December 28, 2012
Augmented reality revolution may kick into full swing in 2013
Augmented reality is gaining steam and 2013 may be the year in which the technology reaches a new level of its potential. For the past two years, augmented reality has become a powerful force in marketing and entertainment, and while the technology is expected to continue performing well in these sectors, the methods in which it is used are likely to evolve. 2013 may mark the beginning of an augmented reality revolution that could have major implications numerous industries.
Augmented reality glasses may see limited launch next year
Google, Microsoft, and several other technology companies are currently in the process of developing augmented reality glasses. These glasses, such as Google’s Project Glass, are designed to use augmented reality to enhance a wearer’s everyday life. Digital displays are used to provide wearers with information they may find important, as well as give them the ability to connect with others via social networking. While these augmented reality glasses may not be available before 2014, they are likely to see limited release next year to whet the appetites of consumers.
Technology may have major implications for mobile marketing
A growing number of smart phones are becoming more proficient in their use of augmented reality. With the rise of companies like metaio, which specializes in augmented reality technology, the mobile space is expected to become much more interactive in 2013. This goes beyond smart phones having the capability of interacting with augmented reality experience, however, as the technology could open up a new era in location-based marketing for the advertising agency. Because augmented reality is heavily influenced by the local environment, marketers could leverage the technology to target consumers with location-specific campaigns.
Mobile gaming could use more interactivity
Augmented reality is also expected to have a major impact on mobile gaming. Games have long been an interactive pastime for millions of consumers, but augmented reality could put a new twist on mobile gaming. The technology could make games seem like they have an impact on the real world, as is the case with Google’s Ingress, which tasks players to go to real-world locations and solve puzzles.
