Tag: google

Google takes a swing at mobile commerce with updated Shopper app

| March 21, 2013

Mobile Commerce Google Shopper appGoogle updates Shopper application to help promote mobile commerce

Google has been working to establish a dominant presence in the world of mobile commerce for some time. The company’s Google Wallet has made mobile payments more available to a wide range of consumers, but many people are still demanding comprehensive mobile commerce services that make mobile payments more convenient. In order to accommodate the needs of consumers, Google has updated its Google Shopper application, introducing new features that may be well received by those that prefer to shop online.

App includes updates search features

Google Shopper 3.2 is the latest version of the application. At its core, the application allows users to find products and compare prices for products offered by several retailers. In previous versions, users could find a wide range of products through the application’s search engine, but sorting through the results of this search would often be problematic. One of the new features of the Google Shopper application allows users to sort the results of their search so as to find the products they are most interested in more easily.

Application designed to improve in-store experience

The application is equipped with a variety of features that are designed to improve the in-store shopping experience. The application can scan barcodes and is equipped with voice recognition software that makes it easier for consumers to find the products they are interested in. Searching for product reviews has also been improved in the latest version of Google Shopper and users can find video reviews via YouTube through the application. Users can access GPS technology in order to find the best deals on products offered at local stores as well.

Google continues to show interest in mobile commerce

Google is investing heavily in mobile commerce and part of this involved encouraging consumers to make use of applications like Google Shopper. Mobile commerce is more than simply purchasing products using a mobile device; it also involves mobile shopping. Google expects that its improved Shopper application may help consumers become more acclimated to mobile commerce and the convenience it offers.

Study highlights the growing potential of mobile search

| March 17, 2013

Mobile Search StudyMobile search highlighted in new study from Google

Google has teamed with Nielsen, a leading market research firm, to release the results of a new study that the two parties have been conducting for some time. The study highlights the amount of time that consumers devote to searches on their mobile devices. With the growing prominence of mobile commerce, mobile search is gaining more attention and understanding how consumers are using their time to search could be a major benefit to companies  that want to engage mobile consumers.

Consumers searching for products from their mobile device

According to the study, 55% of the time consumers spend on mobile searches is to find a product to purchase. The study shows that within an hour of when consumers find a product they are interested in, they will purchase that product directly from their mobile device. The study also shows that 45% of mobile searches are conducted in order to help a consumer make a purchase decision. One of the more interesting discoveries highlighted by the study is that nearly two-thirds of consumers actually conduct mobile searches while in a store.

In-store searchers are common

Many analysts suggest that mobile technology and the ability to purchase products from a mobile device is causing consumers to avoid traditional brick-and-mortar stores. The study shows that consumers till favor visiting stores for products, but shows that more people are relying on their mobile devices for product research. These devices, which enjoy a constant connection to the Internet, are ideal research tools as they allow consumers to find a wealth of information concerning a particular product or the brand associated with that product.

Mobile search may be a promising opportunity for advertisers

While the study shows that mobile searches do occur in stores, consumers are more likely to search for products on their mobile device while they are at home or at work. The popularity of mobile search could be a major opportunity for advertisers that are looking to engage mobile consumers. The study suggests that consumers participating in mobile search are inclined to follow advertisements that they find on websites and search engines while trying to find certain products.