Mobile commerce convenience remains most attractive feature among consumers
Just two years ago, there had been a significant amount of hype surrounding Google’s efforts in the mobile commerce sector. The company had introduced its Wallet application, which aimed to make mobile payments somewhat common among consumers and the company had made several moves in its various business sectors to make itself more accommodating to mobile commerce. While some of these initiatives have been less successful than the company had anticipated, Google remains invested in the mobile commerce sector and continues to introduce new services therein.
Wallet receives some criticism for lack of convenience
Part of the allure of mobile commerce lies in the convenience it offers to people. Consumers have praised mobile commerce platforms for their ability to make shopping and paying for products very easy and straightforward. In the past, platforms that did not offer consumers an adequate level of convenience received harsh criticism and, in some cases, ended up failing in their given market. Google’s own mobile commerce platform has received such criticism, which has encouraged the company to take measures to make the Wallet more attractive to consumers.
New feature allows for quick mobile payments
Google has announced a new update for its Wallet platform that will allow users to purchase products and applications in as little as two clicks. This is accomplished through the new Instant Buy API that has been introduced to the Google Wallet. This API allows app developers and merchants to offer instant but services, essentially allowing consumers to conduct a mobile transaction in a very simple manner.
New feature may encourage consumers to use Wallet platform
Google believes that the new capabilities of the Wallet will help consumers become more comfortable with the concept of mobile commerce. Many consumers have criticized the Wallet platform in the past because it did not offer an enjoyable experience, a problem that Google expects will be put to rest with the application’s new checkout feature. So far, Rue La La and Expedia are among the companies testing out this new quick checkout feature.
Mozilla aims to incorporate mobile payments into Firefox OS
Mozilla, a software development organization, recently announced the development of a mobile operating system called Firefox OS, after the organization’s popular web browser. The operating system is being billed as the next step in the evolution of mobile Internet, providing consumers with more diversity in the mobile space as well as access to the services and features that Mozilla has become well known for. This week, Mozilla announced that it is designing a feature for the operating system that could make mobile payments possible for the Firefox OS.
Mobile commerce service based on Google Wallet
Mozilla is currently working on a JavaScript API that is based closely on the Google Wallet. This would make it possible for mobile devices equipped with Firefox OS to conduct mobile payments, something that has been growing increasingly popular among consumers. Google Wallet has managed to capture the interest of consumers and financial organizations all over the world and Mozilla is eager to find the same success in its own approach to the competitive field of mobile commerce.
Service will allow consumers to make payments from their mobile device
The feature would allow users to manage multiple payment accounts and use these accounts to purchase products through a simple authentication process. Mozilla claims that security is one of its key focuses when it comes to mobile payments and the organization is taking steps to ensure that the financial information associated with its services is well protected. Mozilla believes that mobile payments will be a significant part of the Internet in the future and is moving to ensure that it can establish a stronger foothold in this sector before that future becomes a reality.
Mozilla expected to see staunch competition in mobile commerce field
Mozilla is one among a vast multitude of companies and organizations emerging into the already crowded field of mobile commerce. Like others, Mozilla is expected to face significant challenges in adoption and promoting mobile payments, especially if the organization seeks to generate revenue from offering mobile commerce services. Consumers have shown that they are willing to purchase products from their mobile device, but whether they will be enthusiastic about paying an additional fee to do so is not certain.
