SocialVibe and Placecast introduce marketing solution for retailers
SocialVibe, a digital advertising firm, has announced that it has teamed with Placecast, a location-based marketing provider, in order to launch a new marketing solution for the retail industry. The campaign will feature in-app advertisements in a mobile game that could help retail brands reach a new demographic of mobile consumers. The idea is simple: The mobile game associated with the campaign would encourage consumers to interact with advertisements from retailers. Interacting with these in-app advertisements would reward consumers with in-game points and other benefits.
Duo combines gaming with location-based marketing
The solution from SocialVibe and Placecast is being put to use by Best Buy in a new marketing campaign with mobile gaming and location-based marketing at its core. Through the use of a mobile gaming application that is associated with the SocialVibe and Placecast campaign, Best Buy customers will be receive a variety of in-app advertisements while they are playing their mobile game. Interacting with the advertisement and opting into a marketing program will net consumers with rewards in the mobile game as well as special offers from Best Buy and any other retailer participating in the game.
Location-based marketing may be enhanced through mobile gaming
The advertisements that consumers will see in the game are meant to make use of geographic information to appeal to specific demographics. The mobile game will use technology and methods developed by both SocialVibe and Placecast in order to accomplish this feat. Location-based marketing has been very effective in the past and may be able to be enhanced through mobile gaming.
Best Buy campaign to run through December
SocialVibe has been leveraging location-based marketing in the social gaming space since 2007. The company has a wealth of experience in this field, which may be attractive to a wide variety of retailers. The Best Buy campaign will run throughout December, giving shopper ample time to experience the campaign during the holiday shopping season.
Neolane enhances SoLoMo
Neolane, a provider of conversational marketing technology, has announced improvements to its Neolane Social Marketing platform, called SoLoMo. The enhancements include better functionality with social networking sites, such as Facebook and Twitter, and provide users with more robust geolocation features. Geolocation has become a very important part of marketing, especially in the social media space, because geographic information can help marketers target specific demographics with campaigns that are suited for those groups.
Updates give marketers access to Facebook’s Open Graph
Updates to the SoLoMo platform will allow marketers using it to take advantage of Facebook’s Open Graph, which is designed to collect real time consumer information and integrate it directly into a marketing database. Neolan believes that the ability to use Open Graph will provide marketers with more capabilities to connect with consumers in a more meaningful way. Open Graph manages to avoid some of the privacy concerns that consumers have by informing these consumers that their information is being collected for marketing purposes. Facebook users have the ability to opt out of this process.
Geolocation continues to gain value with marketers
Geolocation marketing is very valuable to advertisers throughout the marketing industry. The advent of mobile technology made it easier for advertisers to acquire the geographic information from consumers that they crave. Sites like Foursquare and Facebook provide users with the ability to “check in” to locations they visit. This information allows advertisers to develop marketing campaigns that are suited to a consumer’s geographic location and preferences. The Neolane marketing platform is being put on track to provide marketers with more robust capabilities to take advantage of this growing trend.
Mobile marketing presents opportunities for advertisers
Mobile marketing has become vitally important to businesses in the modern age. A huge number of consumers have access to mobile devices, such as smart phones and tablets. These consumers rely heavily on these devices in their daily lives, presenting an ideal opportunity for marketers to establish a constant connection with consumers.
