Tag: geolocation news

Geolocation technology has just been unveiled by RT Logic

| March 21, 2013

Geolocation Technology RT LogicThe new satID GeoSim is a first in the industry for state of the art tech.

The latest release from Kratos Defense & Security Solutions, Inc. a leading provider of National Security Solutions has unveiled its new state of the art Geolocation technology that will be used for everything from commercial purposes to military functions.

This is a first of its kind test and training system designed for satellite operators for aggressive performance protection.

This geolocation technology is unlike any other that is currently available as is preserves the function and performance of vital commercial and military SATCOM. satID GeoSim generates the Radio Frequency (RF) signals that happen when interference such as hostile jamming is discovered by satellites.

This new geolocation tech can be integrated with the RF interference management products currently leading the industry.

Those products are from SAT, a subsidiary of Kratos. However, the geolocation also works for interference monitoring through Monics. The satID GeoSims works by sending actual signals that would represent any worldwide locations on the gorund, satellite combination or pattern, RF bands, and global reference emitter locations for training and testing purposes.

This way, geolocation pros are capable of using the technology to train at any time and in any place without having to wait for an actual interference to happen. This type of capability provides the technology with the ability to provide professionals with the chance to improve their knowledge and techniques. The outcome is that the trained individuals are capable of mastering more accurate and faster detection, location, diagnosis, and mitigation of link interference through SATCOM.

According to the RT Logic business area manager, Steve Williams, “Our dependence on military and commercial SATCOM for mission-critical communications and data transport has never been higher.” He went on to say that this new product is a cost effective and powerful opportunity for training operators for improved interference management overall, from the point of detection to removal.

The company explained in a press release that the geolocation tech is based on the simulated precision channel technology from RT Logic. It provides operators with significant flexibility and capability for both testing and training purposes with the potential to considerably improve outcomes.

Geolocation partnership declared between SocialVibe and Placecast

| December 23, 2012

Geolocation PartnershipThe two companies will also work together to provide a virtual currency service to consumers.

SocialVibe, a digital ad company, and Placecast, a location-based mobile marketing business, have just announced that they will be working together to bring together geolocation and virtual currency that can be amassed by consumers through gaming and online browsing behaviors.

This service will target mobile shoppers who are seeking retail discounts at local shops.

The partnership between these two companies marries the digital marketing platform from SocialVibe with the geofencing technology from Placecast, in order to improve and enhance the consumer experience. In order to take advantage of these geolocation technology benefits, a consumer will need to travel near to the actual physical location of the store. This will trigger the discount opportunities.

The entire geolocation discount experience is based on an opt-in program.

Within it, the consumer can choose the specific brands from which he or she would like to receive geolocation based discount alerts. Every time they opt in for a program, they use virtual currency that is connected to an online activity or social game in which he or she is participating. When that individual travels near to the brick and mortar storefront that is linked to that specific brand program, it triggers a geofence, which then sends the consumer an SMS alert. This could include anything from a reminder of the currency that has been earned to a specific discount offer.

The partnership provides a new way of interacting with consumers (through their online browsing and gaming habits), in order to develop them into a geolocation marketing strategy based on his or her physical position, which then makes offers for in store discounts and other benefits.

It is not yet known which games will be available to the consumers as a result of this new partnership. However, the technology is already being tested, said the director of business development at SocialVibe, Chris LoRusso.

The new partnership will work with geolocation technologies as well as SMS messaging, which means that it is not necessary for the user to have a smartphone provided that he or she simply opts in.