Tag: facebook graph search

Mobile marketing nets Facebook more attention from investors

| January 30, 2013

Facebook mobile marketingFacebook generates hype with focus on mobile marketing

Facebook is expected to report in full 2012 earnings by the end of January, which is likely to have investors paying close attention to the social networking company. Facebook went public in 2012, but experienced lackluster participation from investors, who were unwilling to meet the company’s own predictions of its share price. Investors are likely to be interested in the mobile advertising efforts that Facebook has been making in recent months. The company’s focus on mobile marketing may help rekindle the interest investors had in Facebook once upon a time.

Facebook adopts more aggressive stance in mobile space

Facebook has been introducing a multitude of new features in recent months. Many of these features are designed to make the social network easier to use by consumers. A significant portion of features have been added to benefit companies and advertisers looking to connect with these consumers. Mobile marketing has been one of the key focuses of Facebook in this endeavor, and the social network has been providing advertisers with better tools to engage their audiences.

Graph Search may be a major victory for Facebook

Earlier this month, Facebook introduced a new search function that opened the gateway for location-based services and better targeting of consumers for advertisers. The Facebook Graph Search, as it is called, allows marketers to make use of keywords to find promising demographics on the social network. These advertisers can then find out where these consumers live, what they like, and make use of other information that could be vital to the development of an engaging mobile marketing campaign.

Third quarter reports show that mobile focus has benefitted Facebook

Mobile marketing is expected to help Facebook see some growth. Thus far, Facebook’s focus on the mobile space has yielded significant benefits, with the company’s shares registering an increase of 35% in the third quarter of 2012. Whether the fourth quarter will produce similar results has yet to be seen, but investors are likely to pay close attention to the company’s future mobile marketing efforts, as long as Facebook can continue seeing progress therein.

Facebook Graph Search could change marketing

| January 18, 2013

Facebook graph search social media marketingFacebook Graph Search introduced as new search function

Facebook’s search function has never been something to write home about, which is why the social network has decided to make significant changes to the feature. The social network has launched its latest development, called Facebook Graph Search. The new feature is meant to change the way users find information via Facebook by giving them the opportunity to search for specific keywords and control the parameters of the search itself. While this may be a nice change for casual users, this could be a major boon for advertisers and businesses.

Facebook Graph Search opens new possibilities for marketers

Facebook Graph Search is designed to provide users with real time information based on their association with other people and organizations within the Facebook network. The major feature of the new search function is the use of keywords. These keywords will allow users to localize their searchers, finding only the information they really want to see. Casual users are likely to find some degree of benefit in using the new search function, but advertisers may benefit the most from the changes Facebook has made.

Location-based marketing could be supported through new search function

Advertisers can use the Facebook Graph Search to better target their audience. The search function will put a great deal of information at the finger tips of marketers and other organizations interested in reaching out to particular demographics. This will allow advertisers to develop location-based marketing strategies based on the information that can be found through the Facebook Graph Search. The new search function could soon become a very powerful tool in a marketer’s advertising arsenal.

New search initiative may net Facebook healthy gains

Reaching out to consumers in an effective way is a practice that continues to evolve. Facebook has paid attention to the way consumers have changed over the years to become more reliant on social media. Social networks, like Facebook, traffic a great deal of information on a daily basis, much of which can be used by an advertiser to connect with a certain audience. Thus, Facebook has begun to take steps to cater more toward advertisers, which may provide lucrative incentives for this information in return.