Tag: dutch mobile commerce

This increase will occur within this year, alone, and will bring the spending to around €730 million.

According to the results of recent mobile commerce research that was conducted on behalf of ActiePagina.nl, part of the RetailMeNot marketplace, the Dutch will be spending an estimated 69.8 percent more, this year, over their smartphones and tablets than they did last year.

This increase in m-commerce shopping is an explosive one, even compared to the rate in other countries.

The report on this research showed that it is likely that by the end of 2014, people in the Netherlands will have spent approximately €730 million over mobile commerce and that this will bring the country up into the top five regions in Europe for spending over smartphones and tablet computers. The study, itself, was conducted by the Centre of Retail Research. It included an analysis of data within eight different European nations, as well as the United States.

This has made it clear that the mobile commerce channel is an extremely important one in the Netherlands.

While ecommerce as a whole continues to grow in all of the countries that were examined within the study, it was mcommerce that stood out, particularly when it came to the Netherlands. The rate of growth of online shopping in the country was 8.6 percent when compared to the year before. However, the sales that occurred over smartphones rose by 55.2 percent and there was a full 100 percent increase in the sales that were occurring over tablets.

It is believed that among the Dutch, m-commerce will make up 12.2 percent of all online sales, this year. This insight should be exceptionally important to marketers and merchants that are selling within that marketplace, and should be a sign of things to come to those that are operating in other parts of the world. This channel is clearly not one that should be ignored.

Across all of Europe, mobile commerce sales should be increasing by 85 percent, this year, to bring them to €23.4 billion. In the Unites States, on the other hand, the projected growth is 65 percent, to reach €44.6 billion.

Mobile commerce is favorable for Dutch consumers

Mobile commerce in the Netherlands has begun to gain significant traction. Dutch consumers have become quite enamored with the concept of mobile commerce, largely due to their growing reliance on smartphones and tablets. Consumers are beginning to shop more through their mobile devices, thus leading to an increase in the demand for comprehensive mobile payments services. A new study released by Blauw Research highlights the growth that momentum that mobile commerce has gained among Dutch consumers.

Mobile sales grow 67% in first half of the year

According to the study, mobile commerce in the Netherlands grew by 67% during the first half of this year. Dutch e-commerce is valued at approximately $550 million and mobile sales accounted for 11% of this value. This growth is expected to maintain its momentum well into the future, powered by more consumers putting a greater deal of value on their mobile devices and the mobile-centric services that they use.

Tablets favored over smartphones

The study shows that tablets are beating smartphones in terms of mobile sales in the Netherlands. Consumers appear to favor tablets because they provide a better shopping experience. Their larger screens enable more convenient navigation and more websites are optimized for tablet use over smartphone use. Notably, 80% of mobile sales, even those made from tablets, were made by consumers at home rather than in physical stores or while outside.

$1 billion in sales expected by the end of 2013

The study predicts that more than 3 million mobile shoppers will be recorded in the Netherlands during the second half of 2013. By the end of the year, mobile commerce sales are expected to reach more than $1 billion. The holiday season is likely to augment these predictions to some degree, especially as consumers begin considering mobile shopping more convenient than other forms of shopping that they have been conducting for the past several years.