Tag: china

Mobile games continue to boom in China

China proves promising market for mobile games

In China, mobile games are quickly becoming a big deal. Smartphones and tablets have been gaining popularity throughout the country for some time, but mobile gaming is a relatively new trend among young consumers. Over the past few years, mobile games have become one of the primary interests among consumers throughout China. This has partly to do with a ban placed against traditional gaming consoles by the Central Government. This ban essentially ensured that mobile devices would be the most popular gaming platforms among consumers.

Companies like Yodo1 hold keys to Chinese market

Enthusiasm concerning China’s mobile games market is quite high, considering the fact that this sector alone accounted for more than $352 million in revenue during the first quarter of 2013. During the first quarter, the market experienced a 30% increase in revenue over the previous year. Yodo1 is one of the Chinese gaming companies that have been taking note of the growing interest that consumers have in mobile games and the financial benefits that this sector represents.

China mobile games continue to boomChina too big to ignore for the game industry

According to Yodo1 CEO Henry Fong, the Chinese market is too promising to ignore. Yodo1 works with developers from Western countries and helps them bring their mobile games to China. Without companies like Yodo1, Western developers would have difficulty entering the Chinese market due to the country’s stringent regulations concerning foreign trade. Gameloft, a French company, first tried to break into China in 2003 and has only very recently found the stability it needs to pursue consumers in a significant way with its mobile games.

Mobile games could be a successful vehicle for companies like Yodo1

Companies like Yodo1 have taken note of the promising environments that mobile games are subjected to in China and have been positioning themselves to be attractive to foreign developers. These companies essentially hold the keys to the Chinese market and many are well aware of this fact. For these organizations, mobile games are not the only an entertainment medium, they are also a promising business opportunity.

Alibaba may grow more aggressive on mobile commerce

Mobile commerce may have a role to play in company’s future

Alibaba is one of the largest e-commerce businesses in the world and currently dominates the Chinese market. As a native to China, Alibaba was able to succeed in establishing itself as the country’s premier e-commerce businesses due to the lack of competition coming from companies like Amazon and eBay, which had been almost entirely exclusive to western societies in the past. In May of this year, Jack Ma, the company’s founder, stepped down as CEO of Alibaba and was succeeded by Jonathan Lu. Lu has remained relatively reserved concerning the future of the company, but believes that it must adapt in order to retain its leadership in the e-commerce sector, and that means growing more accommodating of mobile commerce.

Competition could force more focus on mobile services

Jonathan Lu and Jack Ma share a many of the same ideologies when it comes to e-commerce and business. Both have been working together for several years and both have taken note of the rising importance that mobile commerce is playing among consumers. With more people beginning to rely heavily on mobile devices, the need for Alibaba to provide comprehensive mobile commerce services to these consumers is becoming too important to ignore. This is especially true as both Amazon and eBay look to provide such services to consumers and find some foothold in the Chinese market.

Alibaba expected to go public in near future

mobile commerce chinaAlibaba already has some mobile payment platforms in place, but the company is beginning to feel pressure to become more aggressive on this front, especially if it plans to go public in the relatively near future. Since 1999, Alibaba has been a privately owned company, but that is likely to change in the coming years under Lu’s leadership. If the company where to go public, its approach on mobile commerce could generate a great deal of traction with investors due to the popularity of mobile technology and mobile-centric services.

Public offering has not yet been announced

Lu has thus far only alluded to Alibaba going public in the future. Before the company launches a public offering, it is likely to take steps to ensure that its mobile commerce foundation is well suited to the current needs of the market. This in itself could be a time consuming endeavor due to the changing interests of consumers and the increasingly problematic security issues that exist within the mobile commerce field.