Tag: china

Mobile games spending in Japan reaches new heights

| September 26, 2013

Japan surpasses US in mobile games spending

It is no secret that mobile games have become very popular throughout the world. These games also happen to be a very lucrative sector for the worldwide game industry. People playing mobile games tend to spend money frequently in order to unlock additional content or purchase in-game items and digital currency. Spending in the mobile games sector has been on the rise over the past few years and now Japan has surpassed the U.S. in terms of spending, according to a new report from NewZoo, a game industry market research firm.

iPhone proves popular among consumers, but Google Play is gaining momentum

According to NewZoo, the iPhone is one of the most popular platforms for mobile games in Japan, followed by Android devices. Since 2007, the U.S. had been the top grossing market for the iPhone when it comes to mobile games. Now, however, Japanese consumers are collectively spending massive amounts of money on mobile games for their iOS devices and are also showing a great deal of enthusiasm for games on Android devices. NewZoo expects that spending for iPhone games in Japan will exceed $1 billion this year, but spending for Android games will surpass that milestone.

Mobile Games SpendingGoogle Play is outpacing Apple

Google Play has become very popular in Japan. While many consumers favor the iOS platform, many more are spending money on Google Play. South Korea is the only other large country where Google Play outshines the Apple App Store in terms of mobile games revenues. Germany and Spain are close behind South Korea and Japan. Google Play is gaining significant momentum among mobile consumers throughout the world, except in China, where Apple has focused the majority of its efforts in the Asian market.

China proves to be important for mobile gaming

China is considered a valuable market, especially where mobile games are concerned. Mobile gaming has become one of the most popular pastimes in the country, which has sparked strong growth in the game industry. Japan, however, remains the top market for games in general. The country is home to a wide variety of mobile games, as well as those for consoles and the PC. Spending on mobile games in Japan is expected to continue growing at a fast pace for the foreseeable future.

Mobile games skyrocket in China

| September 20, 2013

Chinese mobile games market sees impressive growth

ResearchInChina, a market research firm focused on the Chinese market, has released a new report highlighting the growth of the mobile gaming industry in China. The report shows that mobile games have experienced tremendous growth throughout the country in 2012 and 2013. This growth is expected to carry well into 2016, especially as new opportunities emerge and small development studios are acquired by their larger counterparts. Growth in the mobile gaming sector is also expected to be enhanced by the increasing availability of smartphones and tablets.

Report highlights the growth of a prominent sector

According to the report, development of mobile games began gaining significant momentum in China during the last quarter of 2012. By early 2013, the mobile games market reached 135% year-on-year growth. Consumers have expressed a great deal of interest in mobile games, favoring their convenience and simplistic nature. While many mobile games are available for free or at a low price, in-game purchases have helped these games become very lucrative for their developers.

China Mobile Games GrowthMergers and acquisitions are becoming common in mobile games sector

The massive growth of the mobile gaming market has meant a major increase in revenue for many developers. Large companies have been making enough money to acquire smaller studios. Mergers have become very common in the mobile games sectors as several small studios look to establish a formidable presence in the market. The success of mobile games has also encouraged companies that do not traditional engage in gaming to try their hand at developing new kinds of games for consumers.

Increasing availability of technology exposes more consumers to gaming

Mobile games are expected to continue growing in popularity for the foreseeable future. China has become one of the most attractive markets for these games, partly due to the rapid adoption of mobile technology. As smartphones and tablets become more available, more consumers are being exposed to mobile games and other forms of entertainment. These consumers have shown a penchant for playing many kinds of mobile games and are enthusiastic when new titles are released.