Tag: australia mobile trends

Mobile technology in Australia is causing a surprising waste

Nearly 35 percent of smartphone owners will update their handsets this year, regardless of current device function.

In Australia, the Deloitte mobile customer survey has revealed that regardless of whether or not the current mobile technology is still fully functional, 35 percent of smartphone owners will be updating their handsets at some point this year.

Nearly half of all mobile phone owners will be holding onto their current devices instead of trading them in or selling.

That said, when it comes to the same mobile technology survey, it appears that many Australians are hanging onto their old devices when they’re not using them anymore. While 48 percent plan to keep their current smartphones and continue using them, this year, 27 percent will give them away to someone else who can use them. Another 15 percent will recycle their old devices and 8 percent will sell them. Two percent plan to replace their devices because they have gone missing.

With only 15 percent selling their devices after they don’t need them, Australians are skipping an opportunity to make money.

Mobile Technology - Selling Mobile DevicesWhen comparing this trend to the rest of the world, it is Singapore that is the region with the largest number of people who sell their old device models. Among them, 26 percent have done so. In second place is the United Kingdom, where 21 percent of device owners will be selling their gadgets when they replace them. Japan is not far behind, with 20 percent taking part in this online selling opportunity. In Germany, 16 percent will do so. Australia is ahead of only Canada, where only 13 percent of consumers will sell their used devices when they purchase new ones this year.

According to Jeremy Drumm, the lead author of the Deloitte report, a surprisingly large number of Australians simply tuck their older smartphone models into a drawer when they replace them. The majority do so in order to make sure they have a replacement quickly available if anything should happen to their newer model.

That said, this means that the mobile technology isn’t benefiting a friend or family member and it is not being sold in order to make a bit of money and provide someone else with an affordable device. This trend suggests that there is a considerable amount of waste being generated by the current device replacement habits in the country.

Mobile technology wins more hearts in Australia than TV

The AIMIA has now released its tenth annual index which has provided considerable insight into tech trends.

The Tenth Annual Australian Mobile Phone Lifestyle Index has now been released by the AIMIA, which has allowed the industry to gain a considerable amount of insight with regards to the preferences and behaviors of consumers in Australia with regards to mobile technology.

This year, they discovered that between smartphone and televisions, Australians prefer their cell phones.

In fact, among the respondents to this year’s study, 61 percent said that they would choose their mobile technology – specifically, their smartphone – over a television. That said, 70 percent still said that they preferred their cars. Moreover, when the respondents to this survey were offered the choice from among various types of tech, about 50 percent said that their preference was their smartphone, 34 percent still preferred their laptop or desktop, and 16 percent wanted their tablets.

The survey also looked into a range of different overall behaviors with respect to the use of mobile technology.

Australia Mobile TechnologyFor example, about 30 percent of the respondents to the survey in Australia said that they brought their mobile devices to bed, where they would use them, and that they also watched television there. Another 39 percent said that they always used their smartphones while they were traveling on public transportation such as buses.

A surprising 34 percent of respondents had only a mobile phone as their telephone service and did not subscribe to a landline telephone.

When it came to shopping behaviors, the laptop and desktop continued to reign supreme, as 93 percent of PC owners had made a purchase over their computers. Comparatively, among tablet owners, 73 percent had made a purchase, and among smartphone owners, 58 percent had made a purchase over their devices.

Slightly more than one in three respondents stated that they did not wish to receive personalized ads on their mobile technology or computers. This is interesting as it is in direct opposition to the current trend that is growing with respect to the personalization of mobile marketing and advertising through the use of various kinds of messaging.