Tag: australia mobile commerce

Australian retailers are having trouble in the mobile commerce space

Retailers are falling behind when it comes to engaging mobile consumers

Australian retailers are struggling to embrace mobile commerce. Episerver has released a new report that scores 20 of Australia’s major retailers in terms of their mobile offerings. These retailers have become heavily involved in the mobile space, providing consumers with the ability to shop online with their mobile devices. Consumers can also use their devices in physical stores to research and purchase products that they are interested in. While retailers have become involved in the mobile space, they are finding it difficult to effectively engage consumers in meaningful ways.

Consumers enjoy the mobile experience provided by top retailers

According to the report, The Iconic, one of Australia’s largest retailers, has the best mobile experience. Approximately 66% of consumers said that they enjoyed their shopping experience through the retailer’s mobile platform. Kogan, another retailer, came in second in terms of customer satisfaction, with 64% noting that they enjoy the retailer’s mobile efforts. While Kogan is second overall, the majority of consumers appreciate the company’s mobile website. Approximately 73% of consumers say that Kogan has the best mobile website of all retailers in the mobile field.

Australian retailers are falling behind those in other countries

Australia Mobile CommerceWhile some of Australia’s top retailers have found some success in the mobile space, these companies are lagging behind those in other countries. The report shows that Australian retailers are performing 34% worse than retailers in other countries, as they are finding more success in the mobile commerce space. The mobile space has proven to be a competitive market, with consumers unwilling to use platforms that they do not enjoy.

Mobile consumers are still worried about the security of mobile payments

Mobile commerce has become a very powerful force in the retail space. In Australia, banks have been supporting mobile payments aggressively, finding some success among consumers that rely heavily on their smartphones and tablets. Consumers are somewhat wary of mobile payment platforms, however, due to security concerns. This is something that retailers have had to overcome over the past few years.

Australia is seeing more cyber attacks as mobile commerce flourishes

Cyber attacks growing more common in Australia and other countries

Cyber attacks are becoming more frequent in Australia as mobile usage continues to grow throughout the country. With mobile devices becoming more common, so too is mobile commerce. According to a new report from ThreatMetrix, mobile devices now account for 31% of all transactions made in the country. This has made Australia a very attractive target for malicious groups that would like to take advantage of consumers and businesses that are involved in mobile commerce.

Mobile commerce has become an attractive target for malicious groups

The report from ThreatMetrix shows that Australia is in the top 10 countries around the world when it comes to cyber attacks and serious security threats. Targeted attacks are becoming much more prevalent in the country, as consumers are finding themselves increasingly exposed to cyber attacks when they participate in mobile commerce. The report notes that digital identities are now a form of global currency, as a person’s identity has a significant amount of financial data associated with it.

Growing number of transactions are proven to be fraudulent

Mobile Commerce - Cyber SecurityThreatMetrix has monitored many mobile payments made in Australia and other countries. Approximately 20% of the transactions that the organization monitored were payment related, with 3.1% of these mobile payments being flagged as representing malicious attack traffic. The company’s report shows that an estimated 3.1% of account creation on mobile commerce platforms was fraudulent as well. The growing use of mobile applications is being linked to the rise in security threats and cyber attacks in the mobile commerce space as well as others.

Security issues are a concern for consumers, but mobile commerce continues to grow in Australia and elsewhere

Security concerns have plagued the mobile commerce space for some time. These concerns have prevented many consumers from using their mobile devices to purchase products either online or in physical stores. Despite the security concerns, however, mobile commerce continues to grow and companies involved in this space have been investing in improved security and the use of new technology that can protect consumer financial information.