Tag: augmented reality uses

AR is becoming increasingly popular, with more invested into this tech than ever before.

There are many forms of technology that are taking off in the mobile sphere, and among them, a great deal of attention is being focused on the augmented reality app and the potential it has for a range of different purposes.

From real time guides for mechanics and surgeons to digital consumer products, it has potentially limitless uses.

This year, there will be an estimated investment of $670 million into the development of an augmented reality app of one form or another. These applications can be as serious as those providing guidance to heart surgeons who need to be able to track the location of various circulatory pathways, to jet engine repair instructions, to entertainment as seemingly simple as telling children’s bedtime stories or bringing a child’s drawings to life.

These two categories of augmented reality app forms are considered to have equally lucrative potential.

The Colorapp, for instance allows a child to be able to color in printable drawings that appear to then spring to life when they are viewed through a smartphone or tablet that is running the application. Of course, this is far from the only digital toy that uses this tech for kids. Tocaboca provides another range of AR options, including the Toca Hair Salon Me, the Toca Doctor, and Toca Builder, all aimed at entertaining children.

This is quite appealing to parents, as well, who enjoy the fact that their children have a highly appealing and entertaining option that is non-competitive, open-ended, and that does not include violence – an achievement that is increasingly rare in today’s children’s toy marketplace.

For adults in business, on the other hand, there are also some applications that can help to bring back appeal in areas that could otherwise be rather drab. A traditional line of slides can be dressed up for the audience using eMaze, which provides a range of professional looking templates that enhance a presentation.

It is expected that this type of augmented reality app, as futuristic as it seems today, will be nearly commonplace by the end of next year as a growing number of companies discover ways that they can use it to appeal to customers and clients.

The expanding use of both smart phones and smart glasses are predicted to expand the use of the tech.

According to a recent report released by Juniper Research, there are an estimated 60 million people worldwide who use augmented reality applications on a regular basis.

This report also stated that this figure should jump to 200 million by the year 2018.

It was also noted in the report that augmented reality has the opportunity to take off from its current focus in the gaming and navigation environments and will expand into much greater everyday use purposes. The publication stated that “Initial innovations will stem from games, such as Google Ingress, but the technology will expand to include lifestyle and fitness apps.” It also added that there is a chance for “paradigm shifting utilization of AR within social media, potentially breaking the digital-physical wall with potential future uses allowing a digital representation of a person to appear in the users surroundings.”

By the year 2018, games and location based augmented reality will represent under half of the tech’s usage.

Juniper believes that by that time, augmented reality will have expanded greatly into areas such as healthcare and lifestyle. It could help with remote doctor visit experiences, as well as to help to enhance the remote shopping experience as well as that through social networks. It has also seen a potential future in enterprise, such as providing technical specs for aircraft mechanics and drawings to overlay on machinery for engineers to use for building new technologies.

Some companies have already started to use augmented reality for this type of project, such as SpaceX and Elon Musk, which use AR tech for designing new components for rockets. That said, the majority of apps that use this technology, such as Layar, provide content overlaid on paper to make it “come to life” with such elements as added data and video. It was pointed out that most of them are ad funded. Juniper also pointed out that there are a few pay-per-download and some that are freemium.

Equally, Juniper feels that the augmented reality industry will only benefit from the increasing dominance of Android, as it will help to improve AR’s current situation which is seen as rather buggy and fragmented.