Very teams with Fabulous to push augmented reality campaign
British retailer Very has teamed with Fabulous magazine, an imprint of The Sun, to launch a new mobile marketing campaign that makes use of augmented reality. The initiative will help Very get a better understanding of what consumers are looking for leading up to the Christmas season. The campaign will also encourage consumers to use their mobile devices to find products they like and make purchases online, thus boosting the prevalence of mobile commerce.
Campaigns aims to promote mobile commerce
Very’s augmented reality marketing campaign is powered by Blippar, a leading augmented reality platform. The campaign will run through four pages of Fabulous magazine, each containing a digital experience that can be unlocked using a smart phone. The campaign aims to show off a variety of fashions that consumers may find interesting and give them a chance to see outfits on display on a catwalk. Consumers will be able to pick out individual pieces from the campaign and purchase these pieces directly from Very using their mobile device.
Very has more plans for augmented reality
This will be the first augmented reality initiative launched by Very is preparation for the Christmas season. The retailer examining how well the technology can integrate itself into its existing marketing strategies. Very aims to use augmented reality to drive mobile commerce amongst its more tech-savvy consumers. Focus on mobile commerce could be a major boon for retailers during the Christmas season, especially as more consumers are beginning to rely heavily on their mobile devices to get shopping done.
Very continues to adapt to the changing needs of consumers
Christmas is a big time of the year for retailers. Over the years, retailers have had to adopt to the changing needs and interests of consumers in order to remain relevant with them. With more consumers showing interest in mobile commerce and augmented reality, Very is keen to ensure that it can engage these consumers where they are most interested.
3D Printshow hints at a new future for augmented reality
The 3D Printshow ended over the past weekend, drawing some 4,000 attendees to witness innovative uses in technology. The event brought technology enthusiasts from all over the world to London, where they were exposed to some of the most innovative used of 3D printing the world has ever seen. 3D printing is the process of making three dimensional solid objects from a digital model. During the event, this process was exhibited well through the use of augmented reality.
Inition uses augmented reality to create innovative designs
Inition, a 3D creative technology company, was in attendance at the 3D Printshow, where it showed off some of its latest designs in the realm of 3D printing. The company’s exhibitions, which included a chocolate replica of co-founder Andy Milins’ brain, were created with the help of augmented reality. The technology allowed the company to make detailed digital models using data that was taken from other sources. In the case of the chocolate replica brain that was on display, this information came from an MRI scan, which was then converted into a format that was used to make an augmented reality digital model.
3D printing could benefit from augmented reality
Another exhibition from Inition were small models of trees that were created using 3D printing. This exhibition was part of an overarching project that encompassed the 3D Printshow. The project is called “People Wood” and was commissioned by the Hackney Council of Britain. The project is comprised of more than 400 3D printed trees, all created from digital models fashioned with the help of augmented reality technology.
Technology may have future in architecture
The 3D Printshow showed off how augmented reality could be used to make highly detailed digital models for 3D printing. The event also brought attention to how this technology might be used on a grander scale, such as in architecture. Augmented reality could be used to create detailed plans concerning an architectural project that could be highly valuable for those involved. As such, the technology continues to show that it may be more useful outside of the realm of marketing and entertainment.
