Tag: ar technology

Augmented reality helps with furniture placement

A furniture store in Halifax, Canada is using AR tech to help consumers to picture furniture in their homes.

Many consumers find the process of buying furniture to be a very challenging one, but a store in Halifax, Canada is using augmented reality to help their customers to better picture the way that furniture will appear within their own homes so that they can choose the perfect piece, every time.

The store is using the tech to help to ensure that each piece will not only fit, but that it will look good in its position.

This use of augmented reality can make it much easier for a shopper to be able to know how the finished room will appear, even while still standing in the furniture store. This helps the consumer to overcome the barrier that is often faced when they have to try to picture the piece in the space based on their memories and imagination.

The store is called Lighthouz, and is using augmented reality to assist its smartphone carrying customers.

The company created its own mobile app that leverages augmented reality technology that allows consumers to move about the furniture in their room through the use of the projected image on the small screen. This helps them to obtain a three dimensional concept of how the piece will appear within the actual space.

The owner of Lighthouz, Denise Kroll, explained that “Some people are comfortable buying online, but for many seeing the furniture in person is critical.” She added that “That’s why we’ve complimented our online store and large showroom with this helpful app.”

Kroll explained that the augmented reality allows the customers to view furniture visualizations that are scaled perfectly so that the shopper will be able to know with a good level of confidence that the new piece will not only fit into the space as they had hoped, but that it will look good there, as well. The app also gives users the ability to snap pictures and videos of the furniture that they are considering so that they can share the images on social media. This gives them the opportunity to receive the opinions of their friends and family.

Augmented reality used to teach sign language

Deaf Magazine is now using the technology to help to give sign lessons to its readers.

Deaf Magazine has taken a unique approach to the use of augmented reality technology, and is now using it to not only bridge the gap between the printed page and the digital world, but also to span the gap between hearing and the hearing impaired forms of communication.

This new high tech design was created by a German design group called Morphoria.

The group has now created Deaf, which is a magazine that places its focus on the German sign language community’s culture. The magazine, itself, is quite an impressive looking publication, but its potential has skyrocketed through the use of the augmented reality technology that has been worked into some of its pages.

The magazine works along with its own augmented reality app to provide readers with more information.

By working with both the print publication and the augmented reality application, the readers are able to see what is on the actual pages, but can then learn more about it through the use of their smartphones or tablets.

The team behind the magazine has pointed out that this has two layers of benefit. The first is that the deaf are able to learn some new words in sign. However, there is a second layer in which the magazine can also help people who don’t have any knowledge of sign language to be able to speak a bit of it. It can give them a start.

The response to the augmented reality experience has been a positive one, so far. Readers and tech experts, alike have appreciated the style in which it is used, as it converts something that would otherwise be static – that is, the page of the magazine – and enhances it in order to provide an improved learning experience by bringing it to life through animation.

This is the type of thing that is likely to occur at an increasing level in the print world, as time goes on. The use of augmented reality will be especially used by companies such as Daqri, which has already been using A.R. technology to enhance the experience provided by its educational applications.