Samsung introduces new mobile commerce application
Samsung has begun showing off its new Wallet mobile application for its line of smartphones. The company has adopted a strong interest mobile commerce recently, and this interest has helped the company dethrone Apple as the leading provider of mobile devices in the world. Consumers share the enthusiasm for mobile commerce that Samsung has been displaying, demanding new applications that can facilitate mobile payments and make it easier to manage bank accounts and shop online.
Wallet to provide digital storage to consumers
Samsung’s Wallet will act in much the same way that other mobile wallets do. The Wallet will be able to store a wide variety of digital information and content, such as financial data and tickets for concerts or public transport. In this way, the Wallet is very similar to Apple’s Passbook. Unlike the Passbook, the Wallet will allow users to participate in mobile commerce in some way, thanks to the NFC capabilities of Samsung’s latest smartphones.
Wallet to make use of QR codes
While the Wallet will leverage NFC to some degree to open up mobile commerce to consumers, the other aspects of the application will be based on barcodes, specifically QR codes. The Wallet can store mobile coupons, airline tickets, and special offers from loyalty programs that can all be accessed through scanning a QR code. Samsung believes that these codes are a simpler way of providing services to consumers rather than having the Wallet rely entirely on NFC technology.
Wallet may be included in new Galaxy S4
Samsung has already lined up an array of partners that will support the Wallet when it is launched. The company is currently preparing for the launch of the new Galaxy S4, which is expected to be released in spring this year. The Wallet may be made available before the launch of the S4, with current speculation suggesting that the application will be available in a matter of weeks rather than months.
Denny |
February 21, 2013
McAfee report highlights risky applications and their impact on mobile security
Mobile applications are universally popular among mobile consumers. Nearly everyone that has a smart phone or tablet makes use of applications in some way, whether they be for browsing the Internet or checking email. Most of these applications are unassuming, offering simple services for literally nothing in return. A growing number of applications are becoming less altruistic, however, according to McAfee Labs, a leading security analysis firm. The firm has released its latest Mobile Security: McAfee Consumer Trends Report, detailing a troubling trend that has emerged in the mobile world.
Malicious apps find their way onto trusted marketplaces
McAfee notes that mobile platforms have become very attractive to hackers and other malicious groups that can exploit a person’s personal information. While applications have made the lives of consumers easier, they have also opened these consumers up to new threats that go mostly unnoticed. According to McAfee, more applications are being introduced to markets that contain multi-faceted scams, black market crimes, imbedded malware, and other threats. A significant number of these applications are finding their way to popular app stores, successfully sidestepping the security features that are meant to keep these marketplaces safe.
Education may be part of the problem
Education — or lack thereof — is part of the problem, according to McAfee. While many consumers have become more aware of the threats that exist in the world of mobile security, few understand exactly what these threats mean. Fewer still take steps to adequately protect themselves from these threats. Many consumers rely on large companies like Apple and Google to protect them from malicious attacks through various mobile security services offered by these companies, but the growing complexity and aggressiveness of these attacks is making it nearly impossible for such companies to stave off threats on their own.
Google Play reportedly falling prey to malicious groups
McAfee claims that hackers go through extraordinary efforts in order to insert their malicious application into trusted applications markets like Google Play. The firm notes that 75% of its McAfee Mobile users downloaded such applications from Google Play specifically. While Google regularly removes thousands of these applications from its marketplace, thousands more replace these applications on a nearly daily basis, making it difficult for Google to make significant headway concerning mobile security.
