Tag: apple

Apple could revolutionize the market with rumored iWatch

| March 7, 2013

Apple iwatchApple shows strong interest in wearable technology

Rumors concerning Apple’s development of wearable technology reached a fever pitch this week as Bloomberg reports suggest that a watch-like smart device could generate more revenue for the company than its line of iPads and its potential foray into the world of TVs. It is rumored that Apple has been working on a wearable device that speculators call the iWatch. This device is, essentially, a smartphone combined with a wristwatch, and while it may sound very simple, the device could have major implications for the company’s financial future.

Patents point to wearable technology from Apple

Apple has filed 79 patents concerning the development of wearable technologies. Some of these patents pertain specifically to devices worn on the wrist. Apple has shown strong interest in moving smart technology beyond the realm of cell phones and tablets, believing that wearable technologies may be attractive products for future consumers. Apple’s interest in the watch industry is not misplaced, as analysts from Citigroup suggest that the global watch industry will generate more than $60 billion in sales this year.

iWatch may be a promising opportunity

Analysts suggest that the iWatch represents a $6 billion opportunity for Apple. Moreover, the development of such a device could have major implications for the company’s future. When Apple released the iPod, it was considered something entirely new in the realm of consumer electronics. The iWatch may have a similar impact on the sector, returning Apple to the proverbial throne of mobile technology, which was recently taken over by Samsung.

Innovative steps must be taken to compete with Google and Samsung

Apple has not announced any definitive plans concerning the development of a wearable smart device. CEO Tim Cook has alluded to the company positioning itself to compete with both Samsung and Google more aggressively in the near future. The company has plans to take innovative steps in the realm of mobile technology in order to compete in the consumer electronics market, but whether the iWatch is anything more than rumor has yet to be seen.

Mobile security becoming more serious with online companies

| March 5, 2013

Mobile Security onlineCompanies begin to consider mobile security a priority

Privacy has become more than a regulatory measure that online companies must wrangle with on a daily basis. As consumers begin to favor their mobile devices more, privacy has become a major concern for them, especially when it comes to mobile marketing and mobile security. Online companies are now fighting to prove that their privacy measures are much more comprehensive than those coming from their competitors, all in a bid to ensure that consumers have control over the data they share with the business world.

Mozilla takes steps to protect privacy

Many companies are adopting a very firm stance on the issue of privacy. Such is the case with Mozilla, which holds a very strong presence in the web browser market. Mozilla has announced that it will allow users of its Firefox browser to completely disable all third-party tracking methods in order to provide them with more security while online. This extends to the company’s recently unveiled mobile operating system, which could have major implications for the world of mobile marketing and mobile security.

Apple and Facebook look to improve mobile security

Mozilla is not alone in its enthusiasm concerning mobile security. Apple has begun requiring application on its popular App Store to receive permission from consumers before collecting geographic information and other data. Facebook, which has long been plagued by accusations of carelessness when it comes to privacy, has also been making moves to become more secure for users. The social network is currently working on a variety of privacy tools, one of which keeps a user’s personal data stored on a cloud network.

Government interest spurs action on mobile security

Much of the enthusiasm concerning mobile security may be due to the fact that the U.S. government is beginning to force companies to take the matter more seriously. The Federal Communications Commission recently introduced new regulations that require applications to inform their users that personal information is being collected. Demand for better privacy and mobile security measures has also been on the rise among consumers, forcing companies to take more considerations when it comes to protecting information.