Tag: apple

Barclays is expanding its reach in mobile payments

| July 2, 2015

Barclays intends to establish a stronger position in the UK mobile payments scene

Barclays, a leading financial institution, has announced plans to expand its mobile payments initiative in the United Kingdom. Last year, the company launched its own wearable device, which can be used to make contactless payments. Called bPay, the device has found some favor among consumers in the UK, and Barclays now plans to launch more options that will help mobile payments become more mainstream. The company intends to update its wearable device, as well as provide consumers with key fobs and stickers that can initiate a transaction.

Companies are seeing promising opportunities in the mobile industry

Like other companies, Barclays has seen a great deal of promise in the mobile payments sector. Several telecommunications companies have begun entering into this space, as well as technology companies like Apple and Samsung. In order to compete with such large companies, Barclays is working to improve its mobile payments solutions. Apple is expected to launch its new mobile payments service in the UK next month and Barclays intends to compete with the service and vie for the attention of mobile consumers throughout the country.

Cashless payments have overtaken traditional transactions in the UK

Mobile Payments - BarclaysAccording to the UK Payments Council, cashless payments have not overtaken the use of traditional currency. Consumers throughout the UK have shown favor for using their smartphones, tablets, and wearable devices to make payments. These devices represent a more convenient way to shop for and purchase products, especially online. While relatively few merchants accept mobile payments in physical stores, this is becoming more common because of companies like Barclays that are making contactless transactions possible.

New solutions will give Barclays a fighting edge

Barclay’s new key fob and stickers will act as a type of contactless bank card, allowing consumers to pre-load these solutions with funds. Funds can be added online or via a mobile application. Consumers can have several of these solutions and manage them separately. The new solutions may help Barclays better compete with other companies that have muscled into the UK mobile payments industry.

Consumers want more from their mobile wallets

| June 29, 2015

Mobile wallets need to support loyalty programs to ensure success

Users of mobile wallets prefer their platforms to have loyalty rewards rather than just offering a way to make mobile payments. A new survey from CMB shows that consumers that plan to use mobile wallets in the future are more interested in the ones that are associated with loyalty programs, as such programs can offer more value to these mobile wallets. Such programs are meant to reward consumers for their loyalty to a certain brand or retailer.

Apple Pay will support loyalty cards in its next generation iteration

Recently Apple announced that the next generation of its mobile payments service, Apple Pay, will support the loyalty cards that users have. These loyalty cards are typically issued by retailers that want to ensure the highest level of customer retention. Loyalty rewards include discounts, access to special offers, and a wide range of other benefits that have come to be favored by consumers. The survey from CMB shows that consumers interested in mobile wallets, want these platforms to support loyalty programs.

44% of mobile wallet adopters want support for loyalty programs

Consumers want more from mobile walletsAccording to the survey, 44% of potential mobile wallet adopters claimed that they wanted wallet-specific rewards programs as well as support for their existing loyalty cards. Other value added features, such as the ability to compare prices on a single platform, are less interesting to consumers that want to participate in mobile payments. Apple adding loyalty card support to Apple Pay may make this mobile payments service much more attractive than its competitors.

Mobile wallets offer convenient services that have become favored  among consumers

Mobile wallets serve many functions, from being able to store digital information provided by retailers to facilitating mobile payments. These platforms have become quite popular with consumers because of their convenient nature, but those interested in mobile wallets are beginning to expect much more from these platforms that simple support for mobile payments. As such, mobile wallets that offer the best services have established a strong position with consumers.