Marketing campaign to help raise awareness for London Underground
Outdoor marketing firm CBS Outdoor UK has enlisted the aid of augmented reality specialist Blippar to help promote the services of the United Kingdom’s public transit system, London Underground. Tapping into augmented reality is part of the marketing firm’s “Look for Longer” campaign, which encourages consumers to accurately identify 75 London Underground stations using interactive clues they find in posted throughout the city. Blippar’s role in this initiative calls for the use of a massive, six-meter digital screen in the heart of Westfield Stratford City.
Blippar takes over screen at Westfield Stratford City shopping center
Westfield Stratford City is Europe’s largest shopping center, with more than 3 million monthly visitors. With such high traffic, t he shopping center is considered a prime location for marketing campaigns. Blippar has taken over one of the massive digital screens that has made its home in the shopping center to provide consumers with a chance to engage in the campaign’s augmented reality aspects. The interactive posters that can be found on the screen, as well as those found in London, provide consumers with clues that will help them identify the stations associated with London Underground.
London Underground campaign gives consumers chance to win prizes
Through the campaign, consumers have a chance to win an iPad or Kindle Fire if they can correctly identify several London Underground stations and find all the clues associated with the campaign. CBS Outdoor UK believes that augmented reality is one of the best ways to engage a new generation of consumers that have been steeped in mobile technology. In the past, augmented reality marketing campaigns have proven quite popular with mobile consumers.
Augmented reality proves to be effective marketing tool
Augmented reality may be an ideal way to reach out to consumers that are tethered to their mobile devices. The technology allows for dynamic content to be accessed with nothing more than a smart phone or similar mobile device. In terms of marketing, this can turn static campaigns into engaging experiences that are more likely to stand out in the minds of consumers.
University announces new update for TAMUmobile application
The Texas A&M University has announced the launch of its latest mobile application for the iPhone platform. The application is called TAMUmobile 3.2.2 and it includes support for technology that was absent from its predecessors. The application is now capable of making use of augmented reality, allowing users to engage in dynamic digital experiences through their mobile devices and tablets. The application is host to numerous features that are designed to make university life a little easier for attending students.
App to meet the needs of tech-savvy students
Texas A&M officials claim that the application provides students with information and resources concerning the university and its various services. Officials suggest that the application is a response to the growing demands for such a tool from students and represents the school’s continued efforts to appeal to a new generation of tech-savvy individuals. The augmented reality capabilities of the TAMUmobile application will address the wants and needs of students in a high-tech fashion.
Augmented reality to help students find information on their surroundings
The application uses augmented reality to provide students with detailed information concerning their surroundings. Using the application, a student can find classes, locate hard-to-find campus buildings, and even learn the history behind some of the university’s more aged structures. The TAMUmobile app is expected to be well received amongst students, especially those just arriving to the university who have limited knowledge of the campus layout.
University continues to work to provide new services to tech-savvy students
The TAMUmobile application is available for the BlackBerry, Android, and iOS platforms, but the augmented reality version of the tool is available only for iPhones and iPads. This is expected to change in the near future as the university works to develop augmented reality capabilities for the other versions of the application. Texas A&M is the first and largest public institution in the U.S. to introduce a mobile suite of tools for students. Since the release of these tools in 2009, the university has been working to provide more robust services to students who are becoming increasingly reliant on mobile technology.
