Tablet Commerce

Category: Tablet Commerce

Majority of mobile commerce happens through smartphones

Stephen | May 14, 2013

Report shows that smartphone users make up the bulk of mobile commerce

Mobile commerce is on the rise all over the world, backed by the proliferation of mobile technology. As more consumers purchase mobile devices, the more exposed they become to mobile commerce. Many consumers have begun to favor this form of commerce over any other, claiming that it is simply more efficient and, therefore, more appropriate for modern society. A new report from Arbitron Mobile, a leading market research firm, suggests that consumers favor their smartphones when it comes to mobile payments.

Smartphones are favored in the US and Europe

According to the report, the majority of U.S. smartphone owners make use of mobile commerce applications. These consumers also spend a significant amount of their time shopping with these applications. Outside of the U.S., approximately 66% of smartphone owners in the United Kingdom make use of mobile commerce applications. On average, UK consumers spend 134 minutes of their time on these applications. This trend can also be seen in Germany, France, and other European countries.

eBay and Amazon apps prove most popular with consumers

The report shows that mobile commerce applications from eBay and Amazon are the most popular with consumers. These applications account for the majority of spending occurring in the mobile commerce field and consumers tend to be engaged with these applications more so than any other. This is partly due to the fact that these applications are tied to the online stores hosted by eBay and Amazon, giving consumers a constant connection to the products they may be interested in.

Smartphones may be dominant platform for mobile commerce

Mobile commerce has been gaining ground with tablet users due to the functionality of these devices. Smartphones, however, are likely to remain the most popular platform through which to participate in mobile commerce. Consumers still express some concerns regarding security, but most have shown that they are willing to conduct mobile payments through secure platforms.

Tablets lead smartphones in mobile commerce

BWild | May 4, 2013

Tablets are eclipsing smartphones in the realm of mobile commerce

Adobe Systems Inc. has released a new study concerning mobile commerce. The study highlights which platform, smartphone or tablet, consumers prefer to use when making online purchases. Mobile commerce involves much more than purchasing products from a mobile device. It also involves shopping, comparing products, and finding the best deals. The study suggests that smartphones may not be up to the task of accommodating the needs of consumers, but tablets may be ideally suited for mobile commerce.

Tablets are catching up to computers

According to the study, the tablet conversion rate is 2.2%, while that of smartphones is only 0.7%. The study notes that computers remain dominant platforms in terms of commerce, but tablets are beginning to catch up due to their portability and ease of use. The study claims that consumers with tablets are as much as three times more likely to purchase products than those using smartphones. This makes tablet consumers a very valuable demographic in the realm of mobile commerce.

iPad proves to be the most popular platform for mobile shopping

Tablets are popular due to their larger, more responsive screens that provide consumers with a better shopping experience. The larger size of tablets makes them more accommodating to conventional websites, allowing consumers to view products without having to struggle with the constrictive size of smartphones. Of the tablets being used for mobile commerce, the iPad represents 77% of the devices used to access the Internet for this purpose.

Retailers may grow more accommodating of tablet devices

Tablets are expected to become the preferred platform for consumers interested in mobile commerce. Smartphones are likely to continue receiving support in this field, but the penchant for consumers to favor their tablets for mobile shopping may cause retailers and other businesses to shift their focus to larger mobile devices.