Category: Tablet Commerce

A smartphone is a mobile device with more advanced functionalities and features compared to cellphones.

A smartphone’s hardware and software specifications are meant to perform functions such as web browsing, capturing high-quality images, and playing HD videos.

A smartphone can install various applications that can perform several advanced functions. Smartphones have become popular because of their many capabilities and are often used for communication and online activities. Advances in technology have led to smartphones being more compact and cheaper than other mobile devices such as tablets, phablets and PDAs.

Global Smartphone market to grow at a CAGR of 8.1 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Smartphone market for the period 2015-2019. The report considers shipment of smartphones of trailing 3 quarters and estimates the shipment for fourth quarter for the year 2014. To calculate the market size, the report considers the revenue generated from the total unit shipment of smartphones. It also includes the shipments of phablets to arrive at the total market size for the base year 2014. However, the report does not consider the following to estimate the market size:

• Aftermarket sales of smartphones
• Sales of accessories and peripherals for smartphones
• Sales of mobile handsets that are classified as feature phones and tablets

Our analyst researched the following companies as the key players in the Global Smartphone Market: Apple Inc., Huawei Technologies Co. Ltd., Lenovo Group Ltd., LG Electronics Inc. and Samsung Electronics Co. Ltd.

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Other Prominent Vendors in the market are: ASUS, Coolpad, Gionee, HTC, Micromax, OnePlus, Sony, TCL Communication Technology, Xiaomi and ZTE.

Commenting on the report, an our analyst said: “One of the major trends upcoming in this market is increase in demand for large-screen size smartphones. With the emergence of new technologies such as cloud computing, virtualization, and deployment of next-generation LTE wireless networks such as 3G and 4G, consumers are actively browsing the internet, playing games, and watching videos on their smartphones, driving the demand for smartphones worldwide.”

According to the report, one of the major drivers of the market is the declining average selling price of smartphones. Smartphone prices have been constantly reducing in the market, which is making them more affordable, and is expected to lead to their increased adoption during the forecast period of 2014-2019.

Further, the report states that one of the key challenges in the market is the high production cost. The intense competition in the market forces smartphone vendors to make large investments that eventually affect profitability. Marketing and R&D are the two major spending areas leading to the high cost of production.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

This massive market is still seeing smartphone based shopping growth at an exponential rate.

The m-commerce market in China has seen a tremendous growth throughout the first quarter of this year, according to the figures that have been released in a report by a company called iResearch, which is based in Beijing.

The report indicated that in Q1 of this year, there was an increase in mobile shopping by 168 percent.

This brought the Chinese m-commerce market up to an estimated $59 billion. The growth rate in that market was tremendously greater than the overall mobile shopping increase seen globally, which was a very healthy 45 percent. The iResearch figures were based on measurements of the gross merchandise volumes (GMV). The prediction that was made based on the data is that there will have been a continued rapid growth throughout Q2 2015.

M-commerce purchases made up almost half of all online shopping that occurred in China during Q1.

The amount of online shopping that occurred over mobile devices more than doubled from what it had been during the same quarter last year, when it had been a much lower 22 percent. The data from last year’s fourth quarter showed that the GMV was peaking at $61.25 billion, after which, the figures dropped by 4.7 percent in the following quarter.

It was pointed out by iResearch that online shoppers in China have been increasingly embracing researching products and making purchases over their smartphones and tablets, and that growth of traffic over PCs has started slowing down.

The largest contributor to mobile GMV was Taobao Wireless (which is owned by Alibaba), but even that share fell from having been 87.4 percent in the first quarter of 2014 to be 84.5 percent in the same quarter, this year. The reason is that competitors are starting to gain some meaningful share. These include companies such as Vip and JD.com. Vip is now up to 2.8 percent while JD.com has increased to 5.2 percent (after it was at 3.3 percent, last year)

According to iResearch, this m-commerce competition has become increasingly intense, as each of the major participants battle to be able to grab hold of a greater share through new efforts and initiatives.