A recent eMarketer industry estimate suggests that the country may lead the way by 2017.
The most recent industry estimates that have been produced by eMarketer are now suggesting that the largest market for Facebook could become India as soon as the close of 2017.
This will easily become the case provided that the growth continues along its current anticipated path.
The current growth estimates are showing that if it progresses the way that data is suggesting, the user base at Facebook will explode to reach a whopping 1.8 billion in four years from now. To better understand the rate of growth, this was compared to the current expansion being experienced in the Facebook technology news for North America.
In North America, technology news data shows the number of Facebook users is expected to grow by 3.6 percent this year.
Also this year, the Asia-Pacific region will be seeing a growth rate of 34.4 percent for Facebook users. The Latin American region will experience a user growth of 29.5 percent. Africa and the Middle East will grow by 31.8 percent, while eastern and central Europe will have a growth in their users of 29.3 percent.
This technology news data is according to Cotton Delo, from AdAge. She went on to say that the tremendous increases in users in locations such as Brazil – where it is anticipated that there will be a growth from its 69 million users by the end of this year to a whopping 103.9 million by the end of 2017 – helps to explain the acceleration that Facebook has made to its business in terms of the development efforts that the company is making there.
At the same time, in the United States, the percentage of people in the United States who are using Facebook at least on a monthly basis will grow from this year’s predicted 46.4 percent up to 49.6 percent by the end of the year in 2017. This is a much more modest growth than what is being experienced in many of the other areas of the world. Other technology news reports have suggested that the penetration of smartphones and tablets may have a role in the growth rates of these countries.
Mobile commerce becoming influence by social networking
Mobile commerce is growing more prolific around the world. It is becoming increasingly important for retailers and large brands to begin accommodating the needs of a growing consumer base that is tethered to mobile technology. As businesses begin to focus more on mobile commerce, consumers are also becoming increasingly reliant on the information they can find online, bringing more attention to the concept of social commerce. Social networks and other forms of online engagement are aiding in the continued evolution of mobile commerce by introducing more dynamic aspects to this still emerging sector.
Social commerce begins emerging among consumers
The concept behind social commerce is relatively simple: Consumers are able to find reviews for products on social networks and use this information to make informed purchase decisions. Peer reviews of products and services have long been valuable to consumers. These reviews often determine whether or not a consumer will purchase a particular product or support a particular brand. Bad reviews have, in the past, meant significant loss for a wide range of brands. As these reviews become increasingly mobile-centric, they are beginning to affect the purchasing habits of consumers.
Social media provides new platform for peer reviews
The average consumer relies heavily on social media to stay connected to friends and family as well as attain information of subjects they may be interested in. Consumers tend to share a great deal of information through social networking sites like Facebook and Twitter, and this sharing often includes information concerning the products they purchase. A recent study from Reevoo, a market research firm, shows that a growing number of consumers are accessing product reviews from their mobile devices. The report also shows a major spike in the reviews that consumers are posting from mobile devices. According to the report, reviews from mobile devices have grown by 212% since September 2011.
Social media may become intertwined with mobile commerce
Mobile commerce is becoming a more prominent part of the lives of consumers, which in turn is leading mobile commerce to become a more prominent part of social networking. Mobile commerce itself refers to much more than payments being made from a smartphone or tablet, it also encompasses mobile shopping and banking. Because of the always-connected, always-online nature of mobile commerce, social networking may soon become a major part of the way people use their mobile devices to purchase, review, and search for the products they may be interested in.
