Social Media Marketing

Category: Social Media Marketing

Social media marketing study reveals only a third of marketers are satisfied

Rebecca | June 1, 2013

The data showed that a mere 37 percent feel that their advertising on Facebook is effective.

According to the 2013 Social Media Marketing Industry Report that has just been released, many marketers are not satisfied with the results that they are seeing with their efforts over Facebook.

The report also indicated that many marketers are not using the networks to their greatest potential.

Though it had been expected that the greatest surprise that the marketers would reveal regarding their social media marketing would be the lack of participation, this was not at all the case. Instead, the report’s authors were most taken aback by the number of businesses aren’t tracking the effectiveness of their campaigns so that they aren’t actually aware of the impact that it is having.

Among the study participants, 97 percent said that they were using social media marketing in their campaigns.

Social Media Marketing Study Moreover, the 86 percent of the respondents said that they felt that social media marketing was an important part of their overall advertising efforts. When asked specifically about the use of Facebook, it was revealed that 92 percent of the participants were using that network as a part of their advertising and promotions. Forty nine percent of those using Facebook felt that it was the most important of all of the platforms.

However, only 37 percent of those using Facebook social media marketing actually felt that it was effective.

That said, the report underscored the fact that this figure does not represent the number of companies that have actually seen success from their social media marketing over Facebook. Instead, it represents the number that feel that it is effective – not necessarily based on having tracked the impact of their ads and their return on investments.

The reports also pointed out that it is more likely that large organizations will feel that social media marketing over Facebook is effective than smaller or medium sized companies. It was the bigger companies that were most likely to feel that targeted traffic was moving from the platform to their company brand site. Among smaller companies, a considerably lesser impact was noted by the research.

Social media marketing has considerable potential for seniors

Lucy | May 23, 2013

This demographic is rarely targeted over this channel, despite the opportunity it holds.

Though social media marketing is nothing new, and although it is heavily used for advertising and promoting by businesses of all sizes, the 65 years old and older demographic is rarely being targeted, despite the fact that they are using social networks on a rapidly increasing basis.

Many marketers believe that this trend is about to change and that companies need to change with it.

The faster companies realize that social media marketing is not exclusively for the young, the larger their opportunity will be in reaching out to those consumers in a highly effective way, say many experts.

Madison Avenue is saying that social media marketing should not overlook seniors.

Senior citizens are living longer and spending more, and they are using Facebook, Twitter, Google+. As they are grossly overlooked in social media marketing, it means that the first companies to effectively target this demographic will have a sizeable opportunity as they will be reaching consumers who are not being targeted by most other businesses.

It is also very important to note that people in the age group of 65 years old and older have a net household worth that is 47 times larger than those who are in the age group of 35 years and higher. At the same time, those over the age of 65 years are also the fastest growing group of users of social networks.

Data from the Internet & American Life Project, from the Pew Research Center, has shown that there is no faster growing demographic for social network users than in the age group of 74 years and higher. Among the users of Facebook, Twitter, and Skype, there are currently 39 million over the age of 65 years.

Parents and grandparents are creating their own accounts on the top networks, and yet all too many social media marketing campaigns are leaving them out of their targets. The growth in this demographic is an unbelievable 1,448 percent per year. Of all of the users of Facebook, 11 percent – 14.8 million people – are seniors.