Category: Social Media Marketing

Though more consumers are using smartphones than ever before, advertisers aren’t allocating much money to reach them.

SEMPO and Econsultancy have now released the results of a study that they have conducted to better understand mobile marketing from the perspective of companies when compared to the increased use of smartphones and tablets by consumers.

The research was able to come up with a considerable amount of insight regarding digital ads and promotions.

When it came to the impact of the various trends and technologies it was the use of smartphones and tablets that took the cake in terms of affecting SEO, paid search, display advertising, email marketing, and social media marketing. Mobile marketing clearly has a very important role to play according to the opinions of the company respondents to this survey. They stated that they feel that the increased use of these devices by consumers is significant or highly significant in the context of the marketing and advertising efforts that those businesses were making.

This insight could be defining when it comes to the development of future online and mobile marketing campaigns.

In fact, the companies put the use of smartphones and tablets ahead of the Enhanced Campaigns from Google and the changes that were made to AdWords as well the integration with social media when it came to the impact that was made to the overall marketing efforts. Among the respondents, 49 percent said that the use of the devices by consumers was highly significant. Comparatively, the changes made by Google were deemed highly significant by 33 percent.

When it came to the impact of the use of mobile devices by consumers on paid search efforts, 55 percent of the respondents said that it was highly significant, while 38 percent said that it was significant.

The only area in which the ownership of smartphones and tablets by consumers was not seen as having a considerable impact was in the area of search engine optimization (SEO). Although the “not provided” keyword data was considered to be highly significant by over half (52 percent) of the survey respondents.

Clearly, the use of these devices will have companies looking into mobile marketing trends and techniques in order to be able to keep up with the impact that the gadgets are having on current campaigns and efforts.

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.