Category: Press Release

APRO CRM for retail industry: overview of functions

CRM systems no longer surprise anyone: they have already been widely recognized everywhere — from travel agencies to installation companies. But somehow, some of the most important system features and functions still remain secret for the vast majority of its users. Let’s reveal them.

James is a professional mountain climber and simply adores traveling. He also owns a small shop specializing in sports, hiking and travel equipment. James started to use APRO CRM about a year ago:

“I had little doubt whether to introduce CRM: sales business requires my permanent presence to quickly find smart solutions to problems whenever they might arise. APRO CRM was recommended to me by a colleague of mine, who had an experience with it before”.

What changes has APRO CRM brought?

“First of all, I got the problem with clients database solved. Every customer is now registered in an individual profile, storing all the information about it — including written requests, calls, reminders, purchases, size of clothing and shoes, favorite brands, special preferences and other peculiarities. For instance, one of my clients suffers from backache, and I have always been striving to offer him special equipment that fits him best. Of course, this client was not the only one having some special preferences, and keeping them all in mind without any system or even connection was extremely challenging!

Second, the marketing strategy of the company got literally jumpstarted by the CRM. To be honest, I didn’t always have the time to send promo messages to my clients, and even less often they were sent to all of them on the same day. Now, all my clients get weekly email and SMS campaigns about current offers, hot sales and new ideas about sports and traveling. Not so long ago, I decided to employ retargeting to attract some more mew clients.

I also got my issues with reports easily solved. I’ve got the access to full and explicit statistics on daily sales and monthly income, as well as other key company parameters at any time. I can also check out reports about custom metrics: sales by stages, client’s willingness to buy, sales vs returns, etc.

With APRO CRM, I finally got relieved about my finance: now I can generate invoices right from customer or deal profile with just one click, and fill out contracts and other documents just as easy. It took me a little bit of effort to create documents templates and adjust the fields in them, but the game was definitely worth the candle: now, APRO CRM takes care of all my company’s paper work — I only need to click “Create” and let all the information about customer and product (name, payment details, price, description, etc.) be filled in the document automatically.

The overall business process in my shop became much smoother and efficient. There is no longer any need for me to stay at work all the time: everyone gets their tasks assigned in the beginning of the week and knows what they need to do. I can easily monitor the work load and the tasks progress, as well as staff attendance and working hours. All the issues and questions are discussed and solved in the internal online chat, available even from out of the office. Things are running smoother and easier. No one has to run across the corridor to ask a question or get clarifications. Of course, there are still occasional briefings and meetings, but in most cases, Intranet can solve any question.

Not so long ago I decided to integrate my company’s website with APRO CRM through clients feedback forms and introduce live chat, call from the browser, and a callback option on the website.

Another advantage I thoroughly enjoy is smart organizer, which totally eliminated any other sort of notes in my life. Reminders are no longer a problem for me.

“The only thing I regret is the lack of time to explore everything APRO CRM has to offer”.

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Moscow is already the capital of the future.

At least according to a recent study of the Foreign Direct Investment Intelligence (member of the Financial Times Group) the capital of Russia ranks 6th out of 301 cities of the future in Europe, and first in Eastern Europe.

The city systematically raises investment attractiveness in all of its spheres, ensuring the building of infrastructure and platforms for all the participants of the market. One of such directions of the city is the creation of modern technoparks and technopolises (or science or technology or research parks) under the aegis of the Moscow City Investment Agency.

The first technopark in Moscow was opened in 1991 at the National Research University of Electronic Technology in Zelenograd. It is a part of Moscow, so called Soviet Silicon Valley, one of many science cities of the USSR. So there is no surprise that Zelenograd became first to map technoparks on Moscow science landscape.

By the beginning of 2010s the IT sector of Moscow has formed a comfortable environment for the development of technoparks due to three main aspects.

1)    Entrepreneurs and leading tech companies were in a pursuit for new legal and spatial formats. Existing ones could not meet the growing requirements for efficiency, flexibility, accessibility and compactness.

2)    Young geeks were looking for better opportunities to apply their groundbreaking skills in IT and tech sectors. Graduates of such universities as MIPT, MEPhI and MSU are considered one of the best and are in a great demand all over the world.

3)    Last, but not the least, city policy and federal agenda ensured new investment into technoparks. Since the end of 2000s the city has been withdrawing manufactures from Soviet era due to ecological and economic reasons. Industrial territories occupied 30% of city area that now can be revitalized into more effective usage. Moreover, ex industrial areas are already provided with all infrastructure needed and are located in middle part of the city. At the same time, the economic branch of city administration has been conducting new legislative policy in order to implement attractive economic conditions both for investors and future residents. And finally, Moscow City investment agency introduced a new b2g and b2b platform – Moscow Investment Portal. On the part of the federal government large state investment programs and the development of the federal legislative base were ensured.

As at the beginning of 2018 there are 33 technoparks in Moscow, 25% of all parks in Russia. This figure seems even more significant compared to global indicators: London – 4, Hong Kong and Singapore – 2, the whole Japan – 23. There is ample evidence that the market will continue to grow. Also this growth is supported by existing high demand: technoparks vacancy rate is about 5% (with an average of 14.4% in the city).

The total investment for 2011-16. has reached almost 50 billion rubles (about $900 m).

Nowadays, technoparks are becoming one of key drivers of city development. In 2016 Moscow technoparks collected 60 billion rubles of revenues (more than $1bn). In comparison, in Hong Kong for the same period, the revenue was 10 times less. There are about 1700 resident companies operating in technoparks and providing more than 45,000 jobs.

Such success is largely due to the synergy of comfortable conditions for both the investor and the resident of the technopark. Thus, the reduction of the tax burden after the assignment of the status of the technopark may amount to 25%, which includes the abolition of the property tax, a 99.3% tax decrease on land payments and a 26% reduction of income tax. A resident of technopark is provided with high-tech infrastructure, consulting support of the management company, the opportunity to receive city subsidies for the promotion and support of business, and, if certain parameters are met, can apply for a rebates on income by becoming an anchor resident of technopark.

This tendency makes Moscow one of the key players in Russian innovation landscape for the next decade, declared on a federal level to be a time of digital economics. This means that technoparks are becoming fundamental for national development.