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QR codes used by Tokyo One Piece Tower for translation services

Quick response codes are now being used to help to assist foreign visitors to understand the attraction.

Though Tokyo One Piece Tower was first opened in March, it wasn’t until just recently that QR codes were added to the attraction in order to make it easier for tourists from other countries to be able to understand what’s going on.

One Piece is a massive international sensation but not everyone who likes the series speaks Japanese.

The manga based anime series has hundreds of episodes and is loved by fans around the world. Tokyo One Piece Tower is an attraction that was created in order to provide fans with a place to visit and share in their love of the series. However, until now it has created a struggle to visitors who don’t understand Japanese, let alone being able to decipher kanji (written Japanese characters). Now QR codes are about to change that struggle by opening up the experience to languages outside of Japanese.

The QR codes have been added to 28 different signs located around the tower so that translations can be obtained.

QR Codes for Translation ServiceThese quick response codes have been added above and beyond the bilingual crew members who have been hired by the attraction. Those employees wear color-coded badges so that visitors from other countries can look for the color that aligns with the language that they speak. While this will be helpful, the QRcode option will make it possible for visitors to be able to help themselves when they stop at any of the different barcoded signs.

The 28 signs can be scanned through the use of a smartphone with any free reader app already installed and open. When the barcodes are scanned, they display a translation of the sign’s original message in the language of the smartphone of the user. This allows the language to be automatically detected and selected for the user.

Upon the launch of the QR codes, the translations were available in any of twelve different languages, which included: English, French, Spanish, Italian, Portuguese, German, Traditional Chinese, Simplified Chinese, Indonesian, Korean, Malay and Thai. There are English, Traditional Chinese, Simplified Chinese and Korean guidebooks that are also made available to visitors.

Some consumers will be avoiding mobile commerce during the holidays

Survey finds that consumers are still not convinced that mobile commerce is the best solution when shopping

The holidays are here and consumers are expected to begin using their mobile devices to get their shopping done. This may not be the case for everyone, however, according to a new survey from Bankrate.com. The survey found that while consumers are interested in the concept of mobile commerce, they are not necessarily interested in using their smartphones and tablets to complete a purchase. Some have reported that they are not convinced that mobile payments apps are able to keep their information secure enough to feel comfortable with making a purchase.

14% of US consumers expected to use mobile payments apps

The survey from Bankrate.com has found that only 14% of consumers in the United States said that they will be using mobile wallets to make payments during the holiday season. Of those avoiding mobile payments, 36% reported that they are not comfortable with the level of security that can be found in the mobile commerce space. Security has been a problem for this market for some time, with many consumers reporting concerns regarding the safety of their financial information. Another 31% said that other payment methods were simply more convenient than what mobile commerce has to offer.

Consumers likely to continue using their mobile devices to conduct research on products

Mobile Commerce - Shopping MallConsumers do remain interested in mobile commerce despite their security concerns, of course. Many are likely to use their mobile devices to research products before they make a purchase. This allows shoppers to find better deals or take advantage of special offers coming from certain retailers. When it comes to actually making a purchase, however, the survey from Bankrate.com found that the majority of shoppers prefer to pay with cash, with approximately 30% of consumers preferring to pay with their debit cards.

Retailers could see success by engaging mobile consumers with secure and convenient services

Over the past few years, the mobile commerce market has experience strong growth on the back of the holiday shopping season. This year, retailers are expected to see similar results, especially if they have begun growing more mobile-centric over the past several months. They will, of course, have to ensure that consumer information is kept secure if they want to find any success in the mobile commerce field.