Mobile Commerce Press

Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the user’s location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.

Global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.

Covered in this Report

The report includes the present scenario and the growth prospects of the global mobile LBS market for the period 2015-2019. The market can be segmented on the basis of geography and application.

The report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

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Key Regions

Americas
APAC
EMEA

Key Vendors

Foursquare
Facebook
Google
Groupon
HERE
Telecommunication System
TomTom

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Other Prominent Vendors

AdNear
AeroScout
Appello Systems
Apple
Appstudioz
AT&T
CityGrid Media
deCarta (Uber)
Ekahau
Jiepang
Lemon (LifeLock)
MapmyIndia
Micello
Navizon
NinthDecimal
Placecast
PlaceIQ
Proximus (Belgacom Mobile)
ScanBuy
Scoutmob
SCVNGR
Shopkick (SK Planet)
Skyhook (True Position Inc.)
Sprint (Softbank)
Telenav
Telenity
Verizon Wireless
Vigo
xAD
Xtify (IBM)
Yelp

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About Mobile Ad Spending

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Global mobile ad spending market to grow at a CAGR of 38.12% over the period 2015-2019.

About the Report

The new report draws attention towards the growing adoption of smartphones and tablets. The number of smartphones shipped around the world was more than 1 billion units in 2014, which is expected to double during the forecast period. The number of tablet users worldwide is also expected to increase over the same period.

“The rapid rise in the use and the sale of smartphones and tablets will support the growth of the mobile ad spending market in the near future,”.

The latest market research report also emphasizes the increased penetration of internet and mobile devices worldwide that has boosted mobile app downloads in the past few years. This is a trend that is expected to continue through to 2019.

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Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019. To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media. The report consolidates revenues generated from the following regions:

• Americas
• APAC
• EMEA

Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and APAC and EMEA; it also covers the global mobile ad spending market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Market Scope and Calculation of Market Size

The new report covers the present scenario and growth prospects of the global mobile ad spending market from 2015-2019. To calculate the market size, the report considers the revenue generated from mobile search advertising and mobile display advertising that includes banners, video, and rich media.

Key Information Covered in the Report:

Key Vendors:

Chartboost Inc.
Flurry Inc.
MoPub Inc.
Pandora Media Inc.

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Mobile LBS Market 2016 to grow at a CAGR of 35.74% during the period to 2020

Mobile Ad Spending Market 2016 to grow at a CAGR of 38.12% during the period to 2020