Mobile Commerce Press

About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Engine Creative
• Metaio
• Snaploader
• Total Immersion
• Qualcomm
• Wikitude
• Zappar

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About NAND Flash

NAND flash memory is a non-volatile storage technology which does not require power to retain data. NAND flash development reduces the cost per bit. It maximizes chip capacity as the cells are connected in series connection and occupies lesser space than the ones connected in parallel connection. Thus, NAND flash costs 40 percent cheaper than NOR flash device at the 1 GB levels. NAND flash is used in devices that require large amount of data organized on a block or file basis, and also those that require both read and write operations. The write time in NAND flash is much faster than that of NOR devices. NAND devices are commonly available in 128 MB to 1 TB densities for packaged products. NAND flash used for mobile devices, such as smartphones and tablets PCs, are referred to as mobile NAND flash memory. Currently, the increased use of mobile devices worldwide is fostering the demand for mobile NAND flash.

Global mobile NAND flash market will grow at a CAGR of 15% and 21.2%, in terms of revenue and shipments respectively, during 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the global mobile NAND flash market during 2015-2019. To calculate the market size, the report considers the revenue generated from the sales of mobile NAND flash for smartphones and tablets PCs.

Global mobile NAND flash market 2015-2019 is based on an in-depth market analysis, with inputs from industry experts. The report covers the Americas, EMEA and APAC. It also discusses the key vendors operating in the market.

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Key Regions
• Americas
• EMEA
• APAC

Key Vendors
• Samsung Electronics
• SanDisk
• Toshiba
• SK Hynix
• Kingston Technology
• Micron Technology

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Mobile AR Market for Marketing and Advertising 2016 to grow at a CAGR of 105.72% during the period to 2020

Mobile NAND Flash Market 2016 to grow at a CAGR of 15% and 21.2%, in terms of revenue and shipments respectively, during the period to 2020