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Urban Airship announces acquisition of Tello

| December 7, 2012

 

Urban Airship acquires Tello to expand mobile commerce and other services

Urban Airship, a mobile technologMobile Commerce - Urban Airship Acquires Telloy company based in the U.S., has announced its acquisition of Tello, a mobile application developer that aims to bring simplicity to the current generation of mobile technologies. Tello launched in September of this year but already accounts for thousands of customers, including famous sports teams and telecommunications companies. Tello has a strong focus on Apple’s Passbook service, which is a pseudo-mobile commerce platform that allows consumers to store digital coupons, tickets, and other such content in their mobile device.

Passbook continues receiving interest from Urban Airship and Tello

Passbook is something that Urban Airship has shown a great deal of interest in recently. Through its acquisition of Tello, the company believes that it will be able to broaden its reach to consumers, as they will not be required to download an application in order to access services Urban Airship and Tello offer through Passbook. Currently, much of the company’s interest in Passbook concerns the marketing sector. Urban Airship believes that Passbook could be a strong platform for marketers that are looking to engage mobile consumers.

Apple attempts to placate mobile commerce demands with Passbook

Apple has shown some interest in mobile commerce, but chose not to include NFC technology in the latest rendition of its popular iPhone platform. This decision was harshly criticized by Apple fans that have been demanding mobile commerce capabilities. Passbook was developed as a way to address these demands and is meant to serve as a digital wallet that can store a wide range of information and content for users. Though Passbook cannot facilitate mobile payments by itself, it can be used as an effective tool for the other aspects of mobile commerce.

Push notifications could be a boon for app developers

Urban Airship currently powers the push notifications in many of the world’s most popular mobile applications. These notifications allow businesses to send messages directly to consumers who have their application in stalled on their smart phone or tablet device. According to Urban Airship, applications that make use of push notifications experience a 400% increase in consumer engagement.

Unbound Commerce posts results of Cyber Monday

| December 7, 2012

 

Unbound Commerce sees major success through mobile commerce

Unbound Commerce, a leadcyber monday resultsing mobile commerce service provider, has released the results of its research concerning the impact of Cyber Monday on aggregate mobile commerce transactions. Cyber Monday helped prove the viability and reach of mobile commerce, helping retailers engage mobile consumers in a dynamic way that yielded impressive results. The report from Unbound Commerce provides further validation of the capabilities of mobile commerce, highlighting the level of mobile transactions that were made on one of the most important days of the year for the retail industry.

Mobile commerce platform sees major boost in activity on Cyber Monday

Unbound Commerce offers retailers an integrated platform that allows them to facilitate payments via a mobile device. According to the report, retailers that were using the Unbound Commerce platform saw a 410% increase in traffic. The report shows that the number of mobile sales that were made this year were 311% higher than what they had been on Cyber Monday in 2011.Traffic to mobile sites provided by Unbound Commerce also jumped some 59% on Cyber Monday this year.

Mobile traffic and sales skyrocket during holiday shopping

Unbound Commerce saw a major uptick in visits to sites within its network as consumers made use of their mobile devices to purchase products online. Indeed, a record number of consumers made use of their mobile device to shop during Cyber Monday, making the holiday shopping event the single most prolific display of the power of mobile commerce in history. Unbound Commerce suggests that mobile commerce is finally moving from the fringes of the retail industry and is quickly becoming a very significant part of business.

Retail industry may be convinced of viability of mobile commerce

The Thanksgiving shopping weekend was a major success in terms of mobile commerce. Retailers saw record numbers of sales and visits from mobile consumers across a wide variety of channels. The strong showing of mobile commerce during the shopping weekend is likely to have a ripple effect throughout the retail industry. That is to say that the industry may now have enough evidence to take mobile commerce much more seriously.