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Supercell showing how successful mobile games can be

| December 31, 2012

Mobile games tabletSupercell finds success with tablets

Tablet gaming has been growing in popularity over the past several years. Tablet devices have managed to capture the interest and support of consumers all over the world, many of whom are highly interested in mobile gaming. Game developers are taking notice of this growing interest in mobile gaming, especially on the tablet front, and have been focusing more on developing games for tablet devices specifically. Supercell, a Finnish game developer, has taken the approach of developing games for tablet platforms before any other platform.

Developer generates $1 million in revenue daily

Supercell is a small development company comprised of roughly 70 people. Though the development studio is quite small, it has managed to etch out a great deal of success. Supercell is currently generating approximately $1 million in revenue on a daily basis, which is coming from two games: Hay Day and Clash of Clans, which are both available only for the iOS. This means that the developer has gained a significant amount of momentum since October of this year, when The New York Times reported that it was only making $500,000 daily from the same games.

Supercell overcomes Electronic Arts

Supercell has surpassed Electronic Arts in the realm of revenue generated through the iOS platform each month. This is a major milestone for any development company since Electronic Arts has long been one of the dominating forces in the game industry. Electronic Arts accounts for more than 960 mobile gaming applications that are available through the Apple App Store, all of which have been beaten by the 2 mobile games that come from Supercell.

Supercell may soon become the next super power in gaming

Supercell has established a strong presence in the mobile gaming space. Backed by strong support from tablet gamers, the developer is expected to continue gaining momentum into the future. If the developer can mimic the success of its first two games, it may soon become one of the next major development studios in the game industry.

Thailand embraces social media marketing

| December 31, 2012

Social Media Marketing ThailandSocial media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.