Mind Commerce publishes new report on mobile opportunities

Mind Commerce, a leading market research and consulting firm focused on the mobile sector, has released a new study concerning the development emerging in the mobile device market and the trends seen in smart phones and tablet computing. Mobile devices have become an integral part of the lives of consumers all over the world. As these devices become more advanced, consumers are relying on them more heavily in their daily lives. The Mind Commerce study aims to shed some light on the trends that are emerging in the mobile field and how companies and consumers are responding to these trends.

Study draws upon information from wide range of reports

The study, titled “Wireless/Mobile Devices and Applications: Solutions and Market Opportunities,” highlights numerous trends that exist in the mobile market. The study itself is comprised of a wide variety of reports coming from Mind Commerce itself, as well as other sources. The study focuses on several sectors within the overarching mobile space and identifies some of the emerging trends therein that may represent significant opportunities for companies.

Mobile gaming and marketing highlighted in study

One of the aspects of the mobile space covered in the Mind Commerce report is mobile gaming. Mobile gaming is quickly becoming an integral part of the mobile experience. Gaming applications represent a major source of entertainment for consumers, many of whom are willing to spend significant amounts of money to get the kind of games they are interested in. Beyond mobile gaming, mobile marketing is seeing new trends emerge in location-based services offered through social media platforms, such as Facebook and Foursquare.

Professionals could benefit from information contained in study

The study from Mind Commerce offers a variety of information concerning these trends, much of which is targeted toward mobile network operators, mobile application developers, infrastructure providers, and mobile device manufacturers. This information could help these parties develop better strategies to engage consumers around the world by taking advantage of the trends that are emerging in the mobile space.

Looking into the future of AR technology shows possibilities in the automotive sector.

Though augmented reality has been making its mark in many different areas, such as in glasses, video games, publishing, and advertising, the automotive sector has been drawing a great deal of attention in terms of this cutting edge technology as it has been suggested as a convenience and safety tool.

The way that it would be applied in this industry would be to work the technology into windshields.

People have been speculating for some time now about the benefits of augmented reality windshields in vehicles. In 2004, BMW recognized the benefit of placing driving related information right in the line of sight of the driver by introducing the first color Head-Up Display (HUD). That same automotive manufacturer started work in 2011 on HUD acquiring a functionality that is “Contact Analogue”, which would allow a virtual marking to be superimposed over various real world objects in the view of the driver. This opens up the potential for displaying safety and navigation information right on the “screen” of the windshield.

It is precisely this type of feature that could be provided through a windshield with augmented reality.

An augmented reality windshield provides warnings of potential hazards, driving directions, and other relevant information in a way that the driver would never have to take his or her eyes off the road in order to see it.

The automotive industry has been embracing high tech solutions for years and as the release of the driver-free car draws ever nearer, the technological innovations become increasingly dazzling. A feature such as an augmented reality windshield would fit right in with other offerings that are already available, such as active park assist, attention assist (a drowsiness detector for drivers), active cruise control radar, collision warning with full auto brake, active city safety, and pedestrian detection, not to mention blind spot obstacle detection and Bluetooth.

These systems, and potential augmented reality features that can offer tremendous increases in the efficiency, safety, comfort, and convenience of the driving experience and traveling by car regardless of whether it’s in the city in a familiar area, or traveling across the country on unknown adventures.