Healthcare patients forget to take medication more often than doctors would like, causing unnecessary health complications for many. Mobile health or mhealth is a fast growing market that works with an app that monitors medications to help save lives.

Medisafe Project

Medisafe is not a household name but it may be more well-known soon. This project was created to increase rates of medication intake for those given prescriptions by doctors. With use of the mhealth technology by Medisafe, medication adherence rates have gone up to 81% globally. Statins, used to control cholesterol, have seen adherence rates of almost 85%.

The WHO or World Health Organization only projects a global rate of 50% of medications being taken on time each time. This puts the rate of Medisafe up a full thirty one percent higher. These rates bode well for not only the consumers who benefit from the medications, but also for healthcare costs in the long run as well as the bottom lines of many of the top pharmaceutical companies who sell the drugs.

How it works

The remote patient monitoring or mhealth provided by Medisafe helps reduce costs and eliminates unnecessary follow-ups. The project began in November in 2012. The pillbox app syncs up to a users cloud to report that the user indicated that they have taken the required medication. If they fail to report this, a message is sent out to caretakers and family members who can then make sure the medications are taken. It also serves as a reminder service for those that routinely forget to take medications, which is a very common occurrence.

The project CEO of Medisafe, Omri Shor, said, “Medication adherence is a persistent and elusive problem, interrupting patients’ well-being, costing health providers and insurers billions annually and causing preventable deaths.” He went on to suggest that mhealth like Medisafe is a breakthrough that can greatly cut down on the unwanted results of medication avoidance or simply forgetting.

About project Medisafe

Medisafe is the first mobile app that is a cloud-synced app to help aid in preventing medication related emergencies by giving family members and caregivers real time information about medication intake. Information gathered can be used by pharmaceutical companies to help them understand patient habits with taking or forgetting medications.

Online auction site eBay, Inc is set to become a leader in mobile commerce through auctions as well as Paypal mobile transactions to be processed throughout the coming year.

Mobile commerce for 2013

Market trends for the future can often be found in what people are doing with their mobile phones and other devices. Experts keep a keen eye on the market for trends that point to future success in any sector. Mobile commerce is the hot topic for 2013, with Paypal poised to make record amounts of mobile commerce transactions. eBay has also been successful at integrating mobile capabilities into its auctions, with a full one third of transactions on the site coming from a mobile source.

Established financial institutions like Visa, MasterCard, banks, and Paypal have been projected to be the big winners in mobile commerce in the coming year. Payments can be made by mobile phone by Paypal users, and other institutions are working on or have released similar programs. Paying for auctions with Paypal is commonplace, which means a natural progression towards mobile commerce rewards for all sectors of eBay, Inc.

Mcommerce Predictions

Colin Gillis, analyst at BGC Partners, believes eBay, Inc. is the top dog for e-commerce in 2013. He believes that eBay could one day be worth more than Amazon, a long time top company for online sales. To him, eBay is one of the players that will remain stable and see growth in the coming year, which could pay out in dividends for stockholders.

eBay, Inc. ha shown strong growth in GMV – gross merchandise volume – in the last year and continues to see growth. Some of this growth can be attributed towards new members and an approach to mobile commerce in general. That, along with the projects for Paypal to be a leader in mobile payments, give the company a strong outlook into the new year. Paypal alone is projected to handle over $10 million in mobile payments in the next year. 100 million users have downloaded eBay’s app for mobile phones in the company’s last quarter alone.

Potential problems for eBay include the PayPal Bill Me Later option, which could open up new risks with credit. eBay should also be on the lookout for stiff competition from both online and offline merchants, along with high in-house costs associated with acquisitions.