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Blinkbox reports major increase in mobile sales

| January 16, 2013

Blinkbox report mobile salesBlinkbox sees business from mobile platforms spike

Blinkbox, a video-on-demand service based in the United Kingdom, has reported that its sales through mobile devices from November to December 2012 jumped 180%. The service is very similar to that of Netflix, but more accommodating to mobile devices, such as smart phones and tablets. In the United Kingdom, Blinkbox has become a very popular service for mobile consumers, many of whom use the service to watch videos while they are traveling or away from home for any extended period of time.

Tablets and game consoles lead to surge in sales

Blinkbox notes that the surge in mobile sales it has seen recently come from a mix of devices, including smart phones, tablets, and game consoles. While the company attributes a significant amount of success to its appeal to smart phone owners, Blinkbox notes that its recent surge is largely due to the rising availability of tablets and game consoles.

Blinkbox able to beat out competitors

During the 2012 holiday season, Blinkbox saw a major influx of new customers. This is likely due to the fact that many people got tablets and new gaming consoles during this time of year as presents. Blinkbox had also instituted several innovative incentives to help attract new users, many of which were greatly successful. The company notes that was able to beat out competitors because it offered access to many of the most recent movies to be released, whereas Netflix users would have to wait months before gaining access to these titles.

Initiatives prove successful for Blinkbox

Last year, Blinkbox launched the Movie Mondays initiative, which gives users a chance to purchase on-demand videos at a significantly lower rate than usual. Blinkbox has recently announced its partnership with Papa John’s Pizza, which will be providing a large pizza at the same rate as Movie Monday videos. This is another incentive designed to attract new customers, as well as retain those that Blinkbox has already managed to capture.

Moga Pro unveiled by PowerA

| January 16, 2013

Moga Pro Mobile GamingPowerA prepares to change mobile gaming with Moga Pro

PowerA, a designer of video game accessories, has been showing of its new Moga Pro product recently. The Moga Pro is designed to bring a console gaming experience to the realm of mobile gaming. The Moga platform is, essentially, a traditional game control, sharing many features with the Xbox controller. The key difference, of course, is that the Moga device allows people to play mobile games without having to actually touch the screen of their mobile device.

Device designed to give gamers better control options

The Moga Pro is significantly different in design than the original Moga device. Moga Pro is larger, making it easier to hold, and features some modest design changes that are meant to make it more intuitive for gamers. Users will be able to use the device to play a wide variety of free-to-play games for the Android platform that have been developed to make use of the device specifically.

Mobile gaming continues gaining traction in game industry

Mobile gaming is becoming more important for the game industry. This is because of the huge amount of people that have access to mobile devices, such as smart phones and tablets. Thanks to these mobile devices, gamers are no longer tethered to their consoles. With the Moga Pro, they will be able to play mobile games ina more familiar manner. There are, of course, concerns that the controller may be a bit overkill due to the simplistic nature of most mobile games. These games do not typically require the functionality that is offered through a controller.

Moga Pro expected to launch later in the year

The Moga Pro is expected to be released later this year. Last year, PowerA released the Moga, which was available in more than 7,000 stores. The device saw initial commercial success and has since become a very popular peripheral for mobile gaming. PowerA hopes to recapture this success with the Moga Pro, but time will tell whether mobile gamers will want to invest in a somewhat bulky device that allows them to play games with better controls.