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Augmented reality glasses bring depth perception to a single eye

augmented reality depth perception glassesNew AR goggles are giving people who are blind in one eye the chance for 3D vision.

A university in Japan has just developed a software that has allowed 3D glasses to be converted into a high tech augmented reality that provides individuals who are blind in one eye with the ability to experience depth perception through the single healthy eye.

This is accomplished by compiling the images from the perspective of both eyes and projecting it to one.

The result is that even with a single eye, the wearer of the augmented reality glasses is capable of experiencing the perception of depth. This is a capability that is typically available only to people who have two functioning eyes. This is because the brain would usually require the perspective of both eyes to be able to compile the necessary information for judging depth.

However, the software combined with the glasses creates an augmented reality replication of that effect.

Depth perception is the ability to judge the distance that exists between two objects. For instance, gauging how far your hand is from your coffee cup on the table, or deciding how close you are to the car ahead of you in traffic. Without this technology, a single eye is not capable of providing adequate signals to the brain that will provide that perception of depth.

The augmented reality glasses that have been created to overcome that problem, even with one seeing eye, were developed by a research team at the University of Yamanashi in Japan. They used commercially available 3D glasses and linked them with the software that they developed for producing the experience of depth perception in the eye of the wearer.

At the head of the team was Xiaoyang Mao. Together, they used the Wrap 920AR glasses from Vizux Corporation, which are sold as 3D glasses for individuals with vision in both eyes. These glasses were converted into an augmented reality experience through the two camera lenses that are installed in front of each eye on what would otherwise appear to be a pair of tinted sunglasses.

The camera lenses in the augmented reality glasses capture images that would be seen by both eye. These are fed into a computer, which uses the software to generate an image for a single eye using a “defocus” effect, where some images are more crisply defined than others. This produces the same effect as depth perception, but is transmitted through a single eye.

QR codes enhance consumer experience for audio tech products

German Maestro revealed its latest support for retailers through in-store mobile marketing.

German Maestro, a company that specializes in audio technology such as speakers and headphones, unveiled its latest consumer experience enhancement at CES, when it announced its latest program for helping to educate customers through QR codes located on product displays.

This is a continuation of last year’s “Ask Me” program which empowered retailers to educate consumers.

The Ask Me program was created to provide the sales reps at the retail locations with an improved capability for educating consumers who are interested in the brand or products, or who have questions that need to be answered in order to make a purchasing decision. The success of that program has encouraged the company to extend it with the assistance of consumer smartphones.

This year, German Maestro revealed that it would be using QR codes that lead to videos, as well.

The president of the company, Ray Windsor, explained that German Maestro is hoping that the consumer will be able to experience the brand in an enhanced and interesting way right from the moment that he or she enters the store, even if the sales rep has not yet had the opportunity to reach the point where that individual happens to be standing.

According to that company, the answer they were seeking was in the smartphones that those consumers carried, in combination with QR codes that could be strategically positioned within the stores. This allows the brand to combine the mobile and in-store experience for an improved overall experience for the customer.

The QR codes are positioned on the product displays for German Maestro products within the retail stores. Therefore, regardless of whether or not a representative from the retailer has reached the consumer in order to assist him or her, additional information about the brand and the specific product is available.

When a customer uses a smartphone to scan the QR codes for the products, they will be automatically directed to a 90 second video that will provide general information about the brand as a whole, as well as its partners. Once that is complete, it will bring the customer to the brand’s website, on a page that provides information about the specific product that has captured the attention of the shopper.

According to Windsor, what the company is aiming to achieve through the use of the QR codes is to “try to herd the consumers into the brick and mortar guys, because that’s where the value add comes, we believe, in delivering our brand to market.”