Keynote Systems has watched this considerable improvement but believes that the retailer could do better.

Since the start of the year, J.C. Penney has seen a considerable upswing in the movement of its mcommerce website on the Keynote Mobile Commerce Performance Index, having added icing to the cake when it made its way into the top ten spot last week.

In the week ending on January 27, the retailer leapt upward by five places.

That week, Keynote ranked J.C. Penney in the tenth spot. This is a considerable improvement over its rank at 21st, which it held at the start of the month. It also helps to show the difference that the department store chain has made to its mcommerce site in order to improve its overall performance. It has been implementing a range of different improvements to the website in order to provide consumers with an improved overall experience and better its score on the index.

The company made significant improvements to its mcommerce site in two critical areas.

These areas were in its successful load time, and in the percentage of times that it was able to fully load successfully. In the most recent week that Keynote issued its ranks, it reported that the J.C. Penney mcommerce homepage was able to load successfully 99.5 percent of the time. The week before, its percentage of successful loads was 99.24.

Furthermore, the retailer was also able to shrink the amount of time that it took to be able to successfully and fully load the homepage. Last week’s average loading time was 9.25 seconds, which was measurably lower than its 9.31 seconds average from the week before that.

While this represents a tremendous improvement in the performance and rank at J.C. Penney’s mcommerce site, the Keynote Systems report did make a number of suggestions that would allow the retailer to jump its rank up to the top 5 positions. They said that the primary focus should be the speed at which the homepage was loading, as its other top ten sites all have a completed successful load speed average that is between 2 and 3 seconds less than the retailer’s most recent achievement.

OLO brings new mobile commerce service to restaurants

OLO, a relatively new mobile commerce engine designed for restaurants, has announced that it has received a sizeable investment from PayPal, one of the foremost advocates of mobile commerce. OLO has been experiencing rapid growth in recent months. The company, which has been receiving a great deal of attention from numerous investors, has been aggressively hiring and scaling up its operations to establish a firm presence in the mobile commerce market this year. The investment from PayPal is expected to help in this endeavor.

OLO service provides restaurants with consumer friendly services

The OLO service allows restaurants to accept payments and orders from consumers using a simple mobile application. These orders can be placed before a customer even arrives at the restaurant, removing the wait time that some popular restaurants are regularly associated with. Hundred of restaurants make use of the OLO engine and many of these establishments have reported receiving more than 50% of their digital orders through mobile devices.

PayPal may have a role to play in the future of OLO

OLO is designed to be flexible, accommodating the needs of a particular restaurant. To this end, the service allows restaurants to accept forms of payment they are most comfortable with. OLO itself is capable of facilitating payments from all major credit card providers, as well as stored-value cards and mobile wallet platforms. PayPal’s investment into the service is likely to ensure that the company has a place in OLO’s future operations.

PayPal continues looking for ambitious and innovative mobile commerce solutions

PayPal is one of the companies that has been heavily investing in mobile commerce, as well as one of the few looking for an alternative to NFC technology. NFC has become a very popular engine for mobile commerce, but PayPal has concerns regarding the safety and viability of the technology. As such, the company has been looking elsewhere to satisfy its interest in mobile commerce, and services like OLO are among those that have attracted the interest of PayPal in recent months.