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Mobile games get more support from Gamestop

| February 7, 2013

GameStop mobile gamesGamestop invests in mobile games

Mobile games may be having a negative impact on traditional retail stores, but that does not mean that the trend is not something to pay close attention to. Gamestop, one of the leading game retailers in the world, has experienced turbulence in the advent of mobile games. The company is expected to close more than 500 stores in the U.S. in the coming years, but that does not mean that the gaming giant in out for the count. Instead of looking for a way to beat mobile games, Gamestop has decided to invest more into the support of such games.

Kongregate platform gearing to throw more support at mobile games developers

Gamestop does not seem to harbor any ill will against mobile games, suggesting that their rise to fame is just another way the game industry is evolving. The company has a full-fledged mobile gaming platform called Kongregate, which allows consumers to play free games online. The platform has proven successful for Gamestop and has helped many games from independent developers reach a large audience. Gamestop has announced a new initiative that is designed to help fund the development of mobile games throughout the industry.

Gamestop establishes $10 million development fund

Through Kongregate, Gamestop has set up a $10 million game development fund that is meant to help independent game developers create free-to-play games for the mobile space. The fund is tied to the Kongregate Mobile Developers program, which offers assistance for ambitious developers who have innovative ideas for mobile games. The program offers cash advance to cover some development aspects, monetization consulting, and promotion through the Kongregate platform.

Mobile games continue to attract serious attention

Mobile games have become a market that cannot be ignored. Developers focusing specifically on the mobile space have managed to find great success in the past and platforms like Kongregate are examples of this success. Gamestop expects to begin introducing new mobile games that are supported through its new fund program to the Kongregate platform in the near future.

Mobile commerce platform Weve teams with Vodafone

| February 7, 2013

Mobile Commerce VodafoneMobile commerce platform gets a boost from Vodafone

Weve, a mobile commerce platform, has announced that it has integrated with Vodafone, a leading multinational telecommunications company, to further its goals in mobile commerce and advertising. Weve is a relatively new platform that aims to expand mobile commerce through the use of marketing and other services. Over the past year, the platform has become very popular in several industries, thus attracting the attention of Vodafone and similar groups. Through this new partnership, Weve will now be able to operate and trade in new customer bases.

Weve gains access to 15 million new consumers

The new partnership gives Weve access to 15 million new consumers found throughout Vodafone’s expansive network. Many of these consumers have already been exposed to mobile commerce and have shown a strong interest in the practice. Weve will also gain a connection to advertisers that have a strong interest in engaging mobile consumers. Weve CEO Nancy Cruickshank claims that the integration of Vodafone marks the consumer critical mass that the company needs to become a breakout mobile commerce and marketing force.

New products currently under development

Weve has begun offering its core products and services to its customers recently. The company offers typical mobile commerce services, but also location-based messaging, application discovery messaging, video messaging, and various mobile marketing solutions that could appeal to brands that have a strong focus on the mobile space. The company is currently in the process of developing more products that will be suitable for a wider range of consumers.

Multi-channel approach gives Weve a competitive edge

Mobile commerce has become very popular all over the world. There are many mobile commerce platforms available in the market, but very few offer mobile marketing services as part of the platform itself. Weve is one of the few, if not the only, that combines several aspects of mobile business into a singular platform, which could make it a strong competitor against companies like Google that are seeking to establish dominance in the mobile commerce market.