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Mobile commerce company opens new office in London

| February 11, 2013

Mobile Commerce LondonSkava opens new office in London to enter mobile commerce sector in Europe

Skava, a leading provider of mobile commerce and tablet commerce retail technology, has announced the opening of a new corporate office in London. The company has been seeing significant growth in the U.S. in recent years and has taken note of the growing demand of mobile commerce in Europe. Keen to provide European retailers with the tools they need to engage mobile consumers, Skava is working to establish a stronger presence in the United Kingdom. Through the UK, the company will eventually expand into other parts of the region.

Companies seeing more mobile traffic to their sites

Mobile traffic is one the rise throughout Europe. According to a recent analysis from Forrester Research, many companies are reporting that up to 20% of their site traffic is coming from mobile devices. These businesses are preparing to engage these consumers in a variety of ways, including new mobile commerce services that will allow them to make purchases directly from their smart phones and tablets. This is where Skava comes in, as the company boasts of one of the most comprehensive platforms to help facilitate mobile commerce.

E-commerce poised for major growth in Europe

According to analysis from Forrester Research, e-commerce revenues throughout Europe are expected to reach more than $20 billion in 2017. Much of this revenue will come from the retail industry, with a significant portion coming through mobile commerce. With the European market showing such promise, Skava is poised to introduce European retailers to its services a new way to engage consumers through the allure of mobile commerce.

Mobile commerce security concerns high among European consumers

Consumers throughout Europe have shown their eagerness to participate in mobile commerce, but many still have concerns over security. Most mobile commerce services require consumers to save their financial information to their smart phones or tablets, which are both popular targets for theft. Some have concerns that this information is too easy to steal and exploit, thus the demand for more comprehensive mobile security features for mobile commerce services is on the rise.

Samsung takes on mobile games

| February 11, 2013

Mobile Games Samsung EA partnershipSamsung and EA team to push mobile games forward

Game industry giant Electronic Arts (EA) has teamed with Samsung Electronics to makes progress in the mobile games space. Samsung recently launched its own applications store to rival that of its long-time competitor Apple. The store is still in a fledgling state, but offers a wide variety of applications to consumers using Samsung mobile devices. The company has become heavily interested in mobile games and has been working to bring in more gaming applications to its new store, which has presented Electronic Arts with a very promising opportunity.

100% Indie initiative may attract developers to Samsung platform

EA and Samsung have teamed to launched the 100% Indie initiative, which is meant to attract developers of mobile games to the new Samsung app store. The initiative will provide developers with 100% of the revenue their mobile games generate through Samsung’s platform for their first six months, higher than the typical 30% developers usually get from other platforms. The initiative is scheduled to launch on March 4, 2013.

Higher revenue shares could be very alluring to developers

After the six month period had expired, developers with mobile games on the Samsung platform will give 10% of the revenue their games produce from that point forward to the company, keeping the rest for themselves. The following year, Samsung’s share rises to 20%, with the company’s share capping at 30% after two years. Samsung believes that developers being able to keep a higher share of their revenue, especially during the first six months of the launch of a new game, could be very lucrative to innovative and ambitious independent developers.

Samsung shows strong interest in mobile games publishing

Samsung recently overtook competitor Apple as the world’s largest smart phone seller. With the help of EA, the company may soon establish itself as a leader in the realm of mobile games. While Samsung will not focus on developing mobile games itself, it has a strong interest in acting as a publisher for such games. EA has extensive experience in this field, as the company is one of the largest publishers in the game industry currently.