The barcodes are being used to celebrate the latest achievement between Moshi Moshi and the MSC.
The first sushi bar in the United Kingdom that uses the conveyer belt style is celebrating an important milestone in its long standing relationship with the Marine Stewardship Council (MSC) through the addition of pieces featuring QR codes to its menu.
The restaurant has been partnered with the MSC for a considerable amount of time.
The sustainable seafood watch group has now certified the service of 10,000 sushi dishes at Moshi Moshi since the partnership began. The restaurant decided that this milestone should be celebrated in a unique way. It therefore decided to take on the task of designing a sushi dish that formed the shape of QR codes.
The QR codes are a part of the sushi and can actually be scanned in order to reveal more information.
By ordering the sushi QR codes, diners can use their smartphones to scan the barcodes and learn more about the fish that they are eating and where it was sourced. The design of the dish, itself, was quite complex and challenging as it was meant to create the code itself, and not simply have it stuck on top. Moreover, the barcode needed to be functional.
These unique QR codes were made up of sushi dish staples which included everything from squid ink to green tea powder. A scan redirects the user to a URL with content that is linked to the food on the plate. As the fish from the restaurant is MSC certified, this means that the diner will be able to learn more about this responsible and sustainable choice of meal.
Diners have been expressing considerable interest in the entire experience surrounding the sushi QR codes, starting from being able to watch the chefs carefully construct them in order to make certain that they work, all the way to the point that they can be scanned and, of course, eaten. These are, after all, entirely edible works of art and they are meant to be observed, scanned as well as to be consumed and enjoyed.
Mobile commerce beginning to blend with social media
Mobile commerce has been booming in several markets around the world recently. Companies are beginning to see the major benefits of engaging mobile consumers and providing them with new ways to purchase products. South Korea has seen significant economic gain through the adoption of mobile commerce recently, especially as businesses throughout the country begin to blur the line between mobile commerce and social media. yStats, a market research and analysis firm, has released a new report concerning the growing trend of social commerce.
Report highlights mobile sales throughout 2012
According to the report, more than three quarters of the South Korean population made use of the Internet in 2012. The vast majority of these people went online to purchase products, as well as engage in social media. The report shows that in 2012, for the first time in the country’s history, more people accessed the Internet through their mobile devices than through traditional computers. Mobile sales in South Korea for the year reached over $10 billion, showing that mobile commerce has established a very strong presence within the country. yStats suggests that social commerce is becoming a very powerful trend in the South Korean market.
Social networks beginning to embrace mobile commerce
Mobile consumers are constantly engaged in social media sites like Facebook and Twitter. While these sites have typically shied away from any sort of commerce, they have been growing more interested in the prospects of mobile commerce in recent years. Facebook, for instance, has been experimenting with ways to allow users to purchase products through e-commerce platforms that can be accessed by a mobile device. Because consumers have a penchant for sharing their interests and connecting with businesses through social media, such services could be very lucrative for companies that have a strong interest in mobile commerce.
Security continues to be a significant issue for consumers
Social commerce is still in its infancy. There are many potential challenges that must be overcome before social networks can fully embrace mobile commerce on any level. One of the most daunting challenges that social media faces is security. Mobile commerce, as a whole, has been plagued by security issues that have caused many consumers to avoid using their mobile devices to purchase products. If social networks can find a way to secure the financial information of their users, mobile commerce may become much more common in the future.
