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SponsorPay sheds some insight on mobile games

| February 15, 2013

SponsorPay mobile games insightNew information from SponsorPay highlights trends in mobile games

SponsorPay, a leading engagement marketing firm, has released new information concerning the rise of mobile games. Gaming has long been a source of entertainment for a wide range of people. In the advent of mobile technology, games became more mobile, allowing people to play them wherever they may be. As gaming became more popular, social networks, like Facebook, began offering games to users. These social games continue to be a major phenomenon within the game industry.

Women outnumber men when it comes to mobile and social games

According to SponsorPay, the majority of people — approximately 31% of mobile consumers — play mobile games while they are in bed. Another 16% play games on their smart phones and tablets while traveling. SponsorPay also notes that more women play mobile games than men, bucking a long standing trend in the game industry of men outnumbering women. The difference is not staggering, however, with women representing 54% of mobile gamers where men represent the remaining 53%.

Younger consumers show more engagement in mobile gaming

The majority of people that play mobile games, according to SponsorPay, are between the ages of 25 and 34. Games that are exclusive to social networking sites boast of an older fan base. Younger consumers seem to prefer their mobile devices for gaming rather than other platforms. These consumers are also likely to pay for in-game items and respond to in-game marketing efforts. The most popular mobile games among all consumers are those that have strong social elements.

Game industry continues to show interest in the mobile space

Mobile games have become a very prominent focus for the game industry lately. Most consumers that have an interest in gaming own some kind of mobile device, whether it be a smart phone or tablet. The game industry has been gearing up for a new generation of gaming with the launch of new consoles, all of which are expected to have strong mobile elements that make them appealing to those that favor mobile devices.

eBay sees major promise in mobile commerce

| February 15, 2013

ebay mobile commerceMobile commerce is paying off for eBay and PayPal

The world of commerce is changing and for some retailers that is bad news. For others, however, especially those with a strong online presence, mobile commerce is leading to a surge in business. eBay is one such company. The retailer has long boasted of one of the strongest Internet presences in its industry, making its transition into the mobile space very easy. Through the company’s PayPal subsidiary, it is seeing a major growth in business as more consumers begin to participate in mobile commerce.

Report shows PayPal handled more than $14 billion in payment volume in 2012

According to eBay, PayPal handled more than $14 billion in payment volume in 2012, triple the volume it had seen in 2011. A significant portion of this volume came from mobile purchases. eBay expects payment volume to reach $20 billion by the end of 2013, with growth being backed by the growing popularity of mobile commerce. PayPal is on track to catch up with eBay’s Marketplace business, which makes up the bulk of the company’s revenue.

eBay sees growth in its mobile application

Last year, eBay’s mobile application attracted 4.3 million new users, which accounted for $13 billion in merchandise revenue. These consumers have shown a strong interest in purchasing products from eBay using their mobile devices. Mobile commerce appeals to these consumers because they consider it more convenient than traditional forms of commerce. Being able to shop for products using a mobile device allows consumers to find exactly what they are looking for in a fast an efficient manner.

2013 may be a landmark year for mobile commerce

eBay has high hopes for mobile commerce in 2013. Through PayPal, eBay expects to continue establishing a very strong presence in this emerging sector. PayPal is currently developing a new platform to provide consumers with expansive mobile commerce services as well as introduce more security to mobile payments. The company already has a credit card reader than can be attached to any iOS device, which can facilitate mobile transactions.