Spreading the word over smartphones is becoming a required form of promotion for films.

One of the new required elements of the release of a new blockbuster film has now become a mobile marketing strategy, which must be established before the film actually opens in theaters.

This can involve any number of smartphone friendly elements, from a site to engaging apps.

The latest example of this new movie release requirement is the mobile marketing effort that was put together by Fox Digital Entertainment, in partnership with WPP Digital company POSSIBLE. They worked together to bring fans a DIE HARD smartphone and tablet game that has debuted in time for the film.

This mobile marketing game availability is designed both for Android and iOS based devices.

The new game is based on “A Good Day To Die Hard”, the feature film that is the latest in the Die Hard series and that is celebrating its 25th anniversary this year. The film stars Bruce Willis and Jai Courtney, but the game brings together both first person shooter and endless runner style genres. It has, in essence, created an entirely new format of game, which is being labeled the “endless shooter”.

The app is retailing for a competitive game price on Amazon’s marketplace as well as on iOS, at $0.99. However, the Android version is available for free at Google Play. This makes it not only a unique game that will draw attention – likely both in its free and paid forms – due to its unique nature, but will also help to provide effective mobile marketing promotion for the film to which it is associated.

According to the POSSIBLE managing director, Los Angeles, Andrew Solmssen, “The DIE HARD franchise is one of the most recognizable entertainment properties in the world and we are honored to bring the latest installment to life in the form of the new DIE HARD app.” He went on to add that “Our number one mandate in developing the app was to create an awesome standalone gaming experience.”

As a growing number of blockbuster films release apps and mobile marketing elements to their overall advertising strategies, it is becoming increasingly clear that smartphones and tablets are indispensable in the promotions efforts of these movies.

Real time information about consumer location are playing a larger part in advertising over smartphones.

As smartphones and tablets continue to make their way into a growing number of consumer hands, mobile marketers have been keen to use geolocation data in order to help to better target device owners while they’re on the go.

Mobile marketing is rapidly evolving and incorporating new technologies and techniques.

Although advertising in the mobile sphere is still relatively new, it is growing and changing very quickly. Along with this increase, many marketers are looking into using more sophisticated data in order to improve the effectiveness of their strategies. In this, many campaigns are now including geolocation data to help to ensure that consumers are being provided with relevant offers at the most appropriate times.

This is making geolocation increasingly important to timing and targeting in the mobile marketing environment.

A recent report issued by Econsultancy has revealed that more than a quarter (27 percent) of companies around the world intend to implement some form of marketing strategy that uses geolocation, this year. Another 34 percent intend to make an investment into a mobile advertising strategy.

More data, which was released by a geolocation mobile ad platform, Verve Mobile, looked into more than 2,500 American mobile ad campaigns that were implemented across that platform. What it determined was that the percentage of mobile marketing campaigns that implemented some level of geolocation technology, such as geoware targeting and geofencing, had increased twice over. This brought the 2011 level of 17 percent up to 36 percent last year.

This type of geolocation mobile marketing campaign applies data from a consumer’s real time location in order to be able to provide that individual with specific, relevant, and frequently dynamic ads based on his or her proximity to a certain location such as a retail store. It can also be activated when a user enters a space or checks into a location. It can then monitor that user’s response to the message and enhance future communications for improved relevancy to that individual’s preferences, behaviors, and habits for improved appropriateness and usefulness of advertising.