A startup company is helping to make learning more exciting and fun for children.

A Toronto, Canada, startup is using augmented reality technology to help to overcome the tedium and boredom that is often associated with geography classes and make the subject more exciting for children.

The strategy uses maps in a unique and interactive way to help Canadian children to learn about the world.

The augmented reality program is called Fun Maps for Kids, and it applies interactivity to digitized maps in order to help to make them more interesting to child learners. This startup was created by a family in Toronto who had returned from a trip with their son – three years old – which took them around the globe.

Worldwide travel helped to inspire the development of this augmented reality learning tool.

The founders of the company are Martin Pietrazak and Natasza Cieplik, who created it in 2012. Their initial purpose had been to help to teach their son about different places around the world. However, the idea soon proved to be too interesting for them to keep within the family, so they expanded it to be able to provide this augmented reality learning experience to other children, as well.

Though it is based on print maps, they offer students a great deal more than the traditional atlas. Instead, the creators made sure that their maps would have an interactive feature that would bring them to life for students. They used the patented Layar app in order to take advantage of its ability to add digital content to printed pages using augmented reality.

This experience starts off with nothing more than a map that is mounted on the wall, which is a common sight in geography classrooms. However, when the students in those classes use an iPad on which the Layar app has been opened, the map soon provides additional images, animations, and audio clips that can all be accessed through the use of the touch screen.

The company’s website claims that the augmented reality maps offer students a “window to the world” which would not be available to them through traditional printed images and drawings.

PCI Security publishes guidelines for mobile security

The PCI Security Standards Council, a global forum for the development of payment security standards, has published new guidelines to help educate the world’s merchants on the issue of mobile security and how it relates to mobile commerce. Consumers have been growing more interested in mobile payments in recent years, creating significant demand for merchants to adopt mobile commerce systems. As these merchants become more accommodating of consumer demand, security is becoming an increasingly important issue.

Guidelines expected to help merchants make mobile commerce more secure

The new guidelines from PCI Security are meant to help merchants understand the complexities that exist in the world of mobile security. The guidelines may help merchants better protect their customers as they become more accepting of mobile commerce. PCI Security has put strong focus on mobile transactions that make use of payment card data, rather than transactions made directly through a bank account. Connecting a payment card to a mobile device is becoming more common, as consumers consider this a more convenient and secure way to participate in mobile commerce.

Mobile security will help secure growth of mobile commerce market

According to a recent study from Juniper Research, a leading market research firm, mobile transactions are expected to reach $1.3 trillion globally by 2015. This is four times higher than the current level of mobile transactions volume. The firm suggests that this steep increase in mobile commerce is due to businesses becoming more interested in ensuring they can accommodate the needs of mobile consumers. In order for this growth to become a reality, however, businesses will have to adopt better security features to protect consumers.

Evolving threats may make it difficult to ensure security

Mobile security continues to be a major area of concern in the realm of mobile commerce. PCI Security’s new guidelines are expected to help merchants adopt better security standards for their payment systems, but the constantly changing security landscape may make it difficult for businesses to stay up-to-speed with the most current threats that exist in the mobile space.