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New program could help developers find success in mobile games market

| February 24, 2013

Mobile Games MarketExecution Labs teams with Chartboost to provide entry into mobile games

Execution Labs, a Canadian gaming incubator, has announced that it is teaming up with Chartboost, a mobile games advertising and monetization startup. Together, the two companies are forming a matchmaking program that is targeted at independent game developers. The program is meant to help developers promote their work, but not to consumers. Through the program, developers will have an opportunity to share their talents with one another, helping build network connections throughout the game industry.

Lab Partners designed with independent developers in mind

The program is called Lab Partners and has a primary focus on independent developers of mobile games. The idea is to give developers a way to connect with each other and tap into the skills of their colleagues while also being able to promote new mobile games to potential consumers. Big name developers like Zynga and Rovio are able to direct millions of gamers to their new titles by marketing in their older gamers, something that smaller development studios rarely do effectively. The program may help solve this problem by giving developers access to tools that can help them expand their reach.

Competition is fierce for newcomers

It is becoming for new mobile games developers to enter into the market, even if they have innovative ideas for games. According to a recent Distimo report, only 2% of the top 250 developers on the Apple App Store are considered new to the market. Lab Partners is designed to make it easier for developers to find success in the competitive mobile games market through connecting developers to one another and allowing them to promote their skills and products more effectively.

Larger developers continue to overshadow smaller developers

The mobile games market is currently crowded with new developers, but few of these studios manage to get attention because of the overwhelming presence of larger organizations. Large developers account for millions of gamers, who have little need to look elsewhere for the mobile games they are interested in. Lab Partners may provide smaller developers with the edge they need to establish a stronger presence in this market.

Mobile marketing platform launched by Telenity

| February 24, 2013

Mobile Marketing PlatformTelenity introduces new mobile marketing platform

Telenity, a provider of communications solutions, has launched a new mobile marketing platform called Canvas SmartLBA. The platform is designed to offer new marketing opportunities to mobile network operators and brand owners. Mobile marketing has become a very important aspect of the business world due to the rapid adoption of mobile technology among consumers. Telenity believes that its new mobile marketing platform will help companies reach out to mobile consumers and engage with them in a more effective way.

Platform includes location-based features

Canvas SmartLBA allows users to collect real-time information and make use of the data to help formulate effective marketing strategies. Users can use this information to expand their reach to a new demographic of consumers. This data can also be effective in better understanding the trends that are emerging in particular markets. The platform has location-based features with built-in consent management functionality, making it easier for users to control opt-ins to location-based marketing programs and protect the information of consumers.

Marketing revenues to reach new heights by 2016

Telenity predicts that mobile marketing revenues will reach $24 billion by 2016, suggesting that the advertising world is slated for major growth in the coming years. Revenues are likely to grow because of the number of people that are making use of smart phones and tablets. Telenity believes that its new platform can help businesses see strong revenue gains through their mobile marketing campaigns. Such campaigns will need to be finely crafted, however, in order for these businesses to see any pronounced success.

Security continues to be a major issue for consumers

Mobile marketing has proven successful for many companies in the past. Issues regarding security have, however, derailed several marketing campaigns that aimed to engage mobile consumers. These campaigns tend to collect personal information from consumers, a practice that has been receiving a great deal of criticism lately. Marketing platforms that offer security features that help protect this information are becoming more popular due to the rising demand for protection coming from consumers.