Developer to begin hiring for mobile games push in coming weeks

Deep Silver, a game developer owned by Koch Media, has announced plans to enter into the mobile games space. The developer is looking to expand its development team by hiring additional talent. Deep Silver is one among many game developers that has begun to focus on the development of mobile games due to the growing popularity of mobile devices. The developer plans to announce new positions in the coming weeks across its development, sales, and marketing divisions.

Mobile technology makes gaming possible anywhere

Koch Media CEO Klemens Kundratitz notes that consumers can now play games wherever they are thanks to the proliferation of mobile devices like smartphones and tablets. Kundratits suggests, therefore, that making the transition toward mobile gaming is a logical business move for Deep Silver. The developer will not focus exclusively on mobile games, of course, as evident in the company’s recent acquisition of intellectual property from defunct game developer THQ.

Deep Silver to focus on cross-platform mobile games

Deep Silver aims to make its mobile games cross platform; available to all mobile operating systems. Some of the company’s console titles are also likely to have some representation in the mobile space, but the developer has yet to announce any plans concerning what games these might be. Menno van der Bil, commercial director for Deep Silver, claims that consumers can expect to see the same innovation and originality that they have come to expect from the developer.

Demand for mobile gaming continues to grow

Mobile games are expected to have a profound impact on the game industry. As consumers become more interested in mobile platforms, their interest in consoles may begin to wane. Indeed, the availability of mobile games and digital distribution has hurt the retail sale of physical game products. Deep Silver does not foresee any significant turbulence in the future of console gaming, but the developer is keen on establishing a formidable presence in the mobile gaming space in order to appeal to the interests of an evolving consumer base.

Brands are beginning to worry about whether or not it is safe to use the networks.

Though most of the world felt that last week’s social media marketing hacks that broke the “news” that McDonalds had purchased Burger King, Jeep had been acquired by Cadillac, and even “The Donald” had some surprising lyrics to share, these events were not as harmless as they initially appeared.

Many brands are now wondering if they are safe from hacks that are meant to be less than amusing.

After all, Burger King, Jeep, and Donald Trump certainly weren’t left laughing. Security analysts didn’t feel that the jokes were tremendously funny, either, as it is only a very clear sign that social media marketing is placing companies at an increased risk of having their accounts hacked. They are becoming increasingly common and their severity is rising. Many wonder whether this is threatening a massive closure of business accounts from leading brands who would prefer not to have to deal with that risk.

For social media marketing as a whole to succeed, higher security efforts may become very necessary.

According to the founder and chief executive of Deep Focus, Ian Schafer, “I think Twitter needs to step up its game in providing better security.” Schafer’s organization is a digital advertising firm. He recently informed his staff that the social networks such as Twitter as well as Facebook, Pinterest “and anyone else serious about having brands on their platform” will be required to “invest time in better understanding how brands operate day to day.”

Aside from last week’s hacks, NBC News and USA Today have also been successfully broken into over the last while. This has raised a serious concern about the password protection of social media marketing account and the ease of gaining access to them.

There have been a growing number of calls being made for increased security to social media marketing accounts, which has now risen to a deafening roar as brand giants have added their voices. These brands feel that they should be provided with an added security layer over that of a typical user, as the traditional user doesn’t face the same constant risk of a hacking threat that is experienced by companies.