The business will be a rival, and was just opened under the name Affirm.
Co-founder of PayPal, Max Levchin, has just announced the launch of a business that will be a direct rival to the mobile payments segment of the company, which will be called Affirm.
This new company will add itself to the rapidly growing and highly competitive smartphone based marketplace.
The technology that is being offered through Affirm is meant to assist shoppers in completing mobile payments more quickly and easily when making purchases online by way of their devices such as smartphones and tablets, says the official website of the company. At the moment, eBay’s PayPal is the online payment leader, but it is facing growing competition from startups that are making their way into the mcommerce space.
Affirm is concentrating on streamlining mobile payments for a far faster checkout process.
The goal of the company is to help to decrease the amount of information that needs to be typed in when making a purchase over a small device such as a smartphone. Entering credit card numbers, shipping addresses, and other data can be time consuming and frustrating when using a very small screen or a touchscreen typing pad.
Affirm has claimed to have reduced the process of making a purchase online so that it involves two simply taps on the screen of a smartphone. The first is to actually choose Affirm on the website of the participating merchant, and the second is to actually confirm the order itself. At the moment, the identity of the user is confirmed through Facebook. Therefore, there will be a third step that must be taken for first time users, which involves having to log in to their Facebook accounts and then giving permission to use the Affirm app.
Levchin was one of PayPal’s two cofounders (Peter Thiel being the other), and held the position of Chief Technology Officer for four years. After that point, the online and mobile payments company was acquired by eBay. It was Levchin who created and constructed the unique and state of the art fraud prevention and online security systems for PayPal.
Celltick taken a new step in mobile commerce
Celltick, a leading mobile commerce company, has announced the launch of its Real Time Coupon Server, which is available to Celltick’s 140 million users worldwide. The new platform allows users to incorporate mobile coupons into their marketing campaigns. Mobile coupons have become extremely popular with consumers that rely on their smartphones and tablets to shop and make purchases and Celltick believes that its new platform can help improve the traffic that businesses see from mobile consumers. The platform is likely to be a major benefit to companies that already have a strong interest and presence in the mobile commerce market.
Mobile coupon platform provides merchants with new services
The Real Time Coupon Server features a new revenue share model developed by Celltick. The new model will allow operators the opportunity to generate revenue after a purchase has been made by offering additional services and products to consumers. The platform allows merchants to create, manage, and make changes to their mobile coupon campaigns and offers detailed analytics concerning engagement in these campaigns and the activity in the mobile commerce market.
Engaging mobile consumers becoming more important
Telecommunications companies like Vodafone India have already been using the platform for their mobile coupon campaigns and Celltick suggests that these companies have seen significant success in engaging mobile consumers. Merchants are likely to see similar success as they begin to cater more to the demands of mobile consumers by providing them with services they are interested in. Mobile commerce is growing in popularity among consumers, thus the Real Time Coupon Server could be a significant benefit for merchants interested in tapping into this rapidly growing consumer base.
Consumers showing more interest in mobile commerce
As its name suggests, the Real Time Mobile Coupon Server is capable of sending mobile coupon campaigns in real time. This enables companies to maintain a high level of engagement with mobile consumers. Many consumers have shown strong interest in mobile commerce, making them more open to mobile marketing campaigns and loyalty programs that could offer them some form of benefit.
