Qualcomm sets sights on next generation mobile games with new chipset

Mobile games are becoming a very competitive field, but this competition is not exclusive to developers. Chip makers have begun battling each other to establish dominance in the mobile space, offering high-tech chipsets that are capable of supporting more powerful mobile games to mobile device developers. Qualcomm is one such company and has been bolstering its development team in order to test new processing chips that are designed to provide developers of mobile games more options than ever before.

Mobile games have establish a powerful presence in the game industry

Qualcomm has taken a strong interest in mobile games, largely due to the success that these games have seen through the advent on smartphones and tablets. Mobile games are more than entertainment applications for the masses, they represent a very lucrative market that has proven to be very profitable for companies like Apple and Google, as well as the developers of these games. The game industry is beginning to take advantage of advances in technology to produce titles that boast of high resolution, high complexity graphics and Qualcomm is positioning itself to become the chipmaker of choice when it comes to mobile games.

New chipset will open up new opportunities for developers

According to Qualcomm, its new chipset will open up a new world of opportunities for the developers of mobile games. The chipset will allow these games to break the traditional boundaries that have kept mobile gaming in the realm of gimmickry for years. Better quality graphics, more complex game design, and better performance will be available through the chipset, allowing gamers to experience titles that could be comparable to those seen on traditional console systems.

Qualcomm aims to address concerns of cost

Making a high performance chipset that is capable of accomplishing Qualcomm’s goal of becoming a dominating force in the mobile market has many implications, the most significant of which is cost. Developing such a chipset is not an inexpensive endeavor, and the costs associated with development tend to trickle down to consumers as mobile devices are priced to ensure device makers are able to generate a profit. Qualcomm is well aware of this potential problem and is also developing several low-cost chipsets that offer some of the processing power of their latest model in the hopes of ensuring that mobile devices do not become too expensive for consumers to purchase.

A new report from Foresee has shown that survey participants are almost equally satisfied with the channels.

According to the results of a survey that was performed by Foresee and that were just released in a report by that firm, consumers are becoming increasingly satisfied with mcommerce, to the point that it is approaching the levels felt by desktop shoppers.

The survey was designed to look into the satisfaction felt by visitors to forty of the largest U.K. mobile retailers.

The survey examined the progress of this mcommerce trend over both retail websites and apps in the United Kingdom since 2010. In an area where the average satisfaction score for sites on the regular web in the U.K. was 74 out of a possible 100 points, mobile wasn’t very far behind at all, having received an average experience score of 72.

The difference between mcommerce and desktop has been steadily shrinking over the years.

In fact, over the last three years, that difference has been falling at a rapid rate, from having been five points to its current position at two points. The outcome of the survey has raised two potential possibilities. These are that shoppers are either becoming more accustomed to mcommerce and are therefore naturally feeling more satisfied by their experience over that channel, or retailers have been paying attention to consumer behaviors and have been evolving to improve the mobile experience that they provide.

The report suggested that it is likely a combination of those two factors. That said, whatever the cause, consumers are indeed feeling happier with the mcommerce experience that the leading retailers have to offer. At the same time, it is also implying that businesses that are not providing any mobile platform are possibly missing out on a tremendous opportunity to reach consumers in an area where those shoppers are feeling increasingly comfortable.

The research placed the spotlight on the fact that most online shopping remains on the standard web, using desktops and laptops, as opposed to mcommerce. Eighty seven percent of the respondents used a home computer for shopping online. Only 12 percent shopped with a smartphone and only 9 percent used a tablet.