Mobile payments are becoming more important for consumers

Mobile payments are becoming a very important part of global commerce. More consumers have smartphones now than ever before, and many of these consumers are looking for more efficient and convenient ways to purchase products. Mobile payments are becoming so important to consumers that new mobile commerce platforms spring up on a seemingly daily basis to help consumers purchase products and transfer money using their mobile devices. Some of these platforms have become so popular that they are beginning to clash with one another for dominance in the mobile commerce arena.

Companies hold high hopes for 2013

LevelUp, which recently celebrating reaching 1 million active users, is one such company. Seth Priesbatsch, founder of the mobile payments platform, believes that 2013 will be the year in which a dominant mobile commerce platform will be crowned. LevelUp is not the only company that shares this belief, of course, as Paydiant, another leading mobile commerce platform, also expects 2013 to be a major year for mobile payments. PayPal boasts of the largest share of active users in terms of mobile payments and expects to see more people participating in mobile commerce this year than ever before.

Loyalty programs and marketing may be where true opportunities lie

Though these companies share high hopes for mobile commerce, mobile payments may not actually be the most significant opportunity that exists in the evolving state of commerce. Loyalty and marketing are where the true opportunities lie, according to Paydient. Loyalty programs from major brands offer consumers access to benefits they can receive by, quite literally, showing loyalty to a specific brand. In some cases, these benefits could be steep discounts on favored products, or free products altogether.

Platform that can provide the best of everything mobile commerce has to offer may win with consumers

Though loyalty programs and marketing hold a great deal of promise, most companies are focused on the area of mobile payments. Developing efficient and effective mobile payment services may open up the door for loyalty programs and marketing campaigns to take hold among consumers. The evolving state of commerce suggests that the company that can offer the best of everything will come out on top in terms of consumer engagement.

The IDC has announced that smartphones are now shipping in larger numbers than feature phones.

An important first has been making technology news headlines as the International Data Corporation has announced that in 2013, the number of smartphones that have been shipped will be greater than the number of feature phones.

The IDC is calling this a groundbreaking milestone since its initial prediction was made this week.

The IDC’s Worldwide Quarterly Mobile Phone Tracker report has released the technology news in addition to the statistics to back it up. The organization has predicted that approximately 918.6 million smartphones will have been shipped this year around the world. This represents 50.1 percent of the total shipments of mobile phones. Though it is only a sliver above the halfway mark, it represents the first time that the smart devices have taken the lead.

One of the reasons for this technology news is that the price of smartphones is coming down around the globe.

Aside from prices, there are other factors that were included in the technology news announcement. For instance, there are far more options available among smartphones than ever before. Furthermore, there has been a widespread roll-out of data focused fourth generation (4G) wireless networks in many regions worldwide. This has made the devices increasingly attractive to users who can now afford them and can use them in a realistic and practical way.

The technology news report also showed that the IDC anticipates that within the next four years, there will have been 1.5billion more smartphones shipped globally. This will make up more than two out of every three mobile phone shipments.

Central to the size of these technology news numbers are the massive emerging markets around the world, such as those in India and China. According to an IDC Asia/Pacific senior research manager, Melissa Chau, “While we don’t expect China’s smartphone growth to maintain the pace of a runaway train as it has over the last two years, there continue to be big drivers to keep the market growing as it leads the way to ever-lower smartphone prices and the country’s transition to 4G networks is only just beginning.”