Square Reader aims to help merchants go mobile

Leading mobile commerce organization Square has unveiled “Merchant Case” with integrated Square Reader. The Square Reader platform is designed to make it easier for small businesses and entrepreneurs to participate in mobile commerce and track inventory and consumer trends through the Square Register platform. Square has also announced that it has launched a new partnership with Griffin that will launch the “Merchant Case,” which is used alongside the Square Reader.

Merchant Case adds more convenience to Square Reader

The Merchant Case is, quite simply, a protective case for a smartphone. The current iteration of the product is designed for the iPhone and features a space that can hold a Square Reader. The Square Reader is a small device that can be plugged into an iPhone, allowing for users to make mobile payments. Square has similar devices designed specifically for consumers, whereas the Square Reader is meant to target merchants.

Accessory makers design products for Square

Both the Square Reader and Merchant Case are part of the “Works with Square” program. This program tasks accessory makers with developing products that work specifically with Square’s products, expanding the company’s presence in mobile commerce. Square already has a powerful presence in North America and has recently expanded into the Japanese market. In the U.S. alone, the company has process over $16 billion in mobile payments.

Square continues to show promising success

Square is currently considered one of the leading entities in the mobile commerce space. The company has managed to beat out competition from others, including PayPal, and has been making progress on a wide range of initiatives. As mobile commerce continues to gain momentum with consumers and merchants, Square is expected to continue seeing impressive growth. This growth may help the company expand into new and promising markets in the near future.

The research, conducted by E-Complish, showed that there was a considerable 215 percent rise.

According to the recently released results of research from E-Complish, some of the most important mobile payments trends that have been observed include a major rise in the number of inquiries and transactions.

The firm went over the data that was available regarding the use of this technology over the last two years.

What E-Complish determined in their mobile payments trends study as that there has been an incrase of 215 percent in the use of this technology in 2013 when compared to the usage that was recorded in 2012. The company also noted that they had seen more than 30,000 transactions and that they had recorded processing over $4,500,000 by that date. Comparatively, in 2012, they had seen only 10,000 transactions and their total processing figure was only $1,500,000.

The company has stated that they have every reason to believe that these mobile payments trends will continue.

They feel that as consumers are coming to depend on their smartphones for a growing number of daily tasks, including for business purposes and for their banking, they will become increasingly willing and interested in using those same devices to pay for their purchases of products and services. Moreover, a growing number of companies have also started to integrate this form of transaction into those that they offer as the technology works more smoothly into their business models through its simplicity and accessibility.

The E-Complish results showed that customers are using smartphone friendly systems for a wide variety of different purposes, ranging from shopping apps, to personal finance apps, or even the option to pay for services through text messages.

Stephen Price, who founded the company in 1998, has had a careful watch over the mobile payments trends regarding implementation and processing among a range of different types of businesses. He pointed out that efficiency is the primary goal of the company when it comes to the use of the technology. He added that this tech fits into a “diverse range of business models. They’re easily adaptable, and this data proves their versatility.”