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Mobile payments trends study shows increase in usage

The research, conducted by E-Complish, showed that there was a considerable 215 percent rise.

According to the recently released results of research from E-Complish, some of the most important mobile payments trends that have been observed include a major rise in the number of inquiries and transactions.

The firm went over the data that was available regarding the use of this technology over the last two years.

What E-Complish determined in their mobile payments trends study as that there has been an incrase of 215 percent in the use of this technology in 2013 when compared to the usage that was recorded in 2012. The company also noted that they had seen more than 30,000 transactions and that they had recorded processing over $4,500,000 by that date. Comparatively, in 2012, they had seen only 10,000 transactions and their total processing figure was only $1,500,000.

The company has stated that they have every reason to believe that these mobile payments trends will continue.

Mobile Payments UsageThey feel that as consumers are coming to depend on their smartphones for a growing number of daily tasks, including for business purposes and for their banking, they will become increasingly willing and interested in using those same devices to pay for their purchases of products and services. Moreover, a growing number of companies have also started to integrate this form of transaction into those that they offer as the technology works more smoothly into their business models through its simplicity and accessibility.

The E-Complish results showed that customers are using smartphone friendly systems for a wide variety of different purposes, ranging from shopping apps, to personal finance apps, or even the option to pay for services through text messages.

Stephen Price, who founded the company in 1998, has had a careful watch over the mobile payments trends regarding implementation and processing among a range of different types of businesses. He pointed out that efficiency is the primary goal of the company when it comes to the use of the technology. He added that this tech fits into a “diverse range of business models. They’re easily adaptable, and this data proves their versatility.”

UK mobile commerce up on Boxing Day, says IBM

The day after Christmas, has shown to be very important to shopping in the United Kingdom, yet again.

Boxing Day, the day that follows Christmas, has long been a very important shopping day for finding great discounts and sales, and IBM has revealed that this tradition continued, but this year it was breaking records in UK mobile commerce.

The IBM Digital Analytics Benchmark showed that sales skyrocketed compared to 2012.

Among the findings from IBM in its Digital Analytics Benchmark was that a great deal of the Boxing Day shopping on retail websites came from UK mobile commerce locations. This suggests that smartphones and tablets are rapidly becoming one of the preferred methods of browsing and comparison shopping for British consumers. In fact, smartphones were found to be the most popular device for browsing for products and sales.

Though online shopping is still dominated by PCs, UK mobile commerce is rapidly growing.

UK Mobile Commerce Sales Go UpWhile smartphones were preferred for browsing, among mobile devices, it was tablets that played the most important role for sales, themselves. That said, consumers still preferred to look around on those gadgets but make their actual purchases either on their laptops and desktops, or in person within the shops, themselves.

IBM’s data showed that on December 26, there was an increase in online sales by 40.4 percent when compared to the same date in 2012. Of all online traffic, smartphones and tablets represented 58 percent, that day, which was a massive 42 percent increase over the year before. The sales that were actually completed over those devices experienced a growth rate of 63 percent year over year. Among the total of online sales on that day, they represented over 45 percent in the United Kingdom.

The average order value that was placed on smartphones was £78.06, whereas the average order value for purchases made over tablets was slightly higher at £83.55. This indicates that people may be more comfortable spending slightly more when using devices with larger screens. When it came to actual online traffic overall smartphones represented just slightly more than tablets at 29.9 percent as opposed to 28 percent, respectively.