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Mobile marketing talent from Distill snatched up by Yahoo

This recent news development will bring the latter company’s platform to a close on March 30.

In a recent news posting on the Distill website, it has announced that it has been acquired by Yahoo, in a move that many in the industry are assuming that has a great deal more to do with obtaining the mobile marketing talent from that company anything much else.Yahoo Acquires Distill - Mobile Marketing News

The platform for the company will remain fully operational through March 30.

The Distill service had been in a private beta phase and had been working with companies such as Box and Disney. Now, Yahoo has purchased this startup, which has come up with a collaborative system based on video, which is targeted at hiring technical talent. However, instead of putting that approach to use for drawing their own engineers, Yahoo plans to shut down the company altogether and simply hire the leading engineers who worked there in order to work on mobile marketing development.

The terms of this acquisition (which is also seen as a mobile marketing deal) have not yet been released.

About five months ago, Distill had just finished securing investments worth $1.3 million and had developed and created a system that made it possible for a potential new hire, such as an engineer, to be interviewed through a video conversation comparable to Skype. What made it stand out from a standard video conversation is that it could provide programming challenges to the candidate during the interview, itself.

Therefore if the interviewee was, for example, a graphic designer, then the video interview would be able to include a collaborative walk through of a portfolio so that its contents could then be discussed.

As the interview can be scheduled online and the prospect is sent a direct link in order to “meet” with the prospective employer, there is no need for exchanging user names or other contact details.

The engineers from Distill, who will now be working for the purpose of mobile marketing at Yahoo, have also worked on other major projects such as Tapjoy, which is a smartphone ad platform that is performance based.

Smart jewelry is making wearable technology attractive

While smartwatches may be growing in popularity, their ugliness is holding back consumer interest.

The latest tech trends are clearly headed toward wearable technology, and recent developments in smart jewelry is starting to prove that there is a way to wear these mobile devices in an attractive and fashion friendly way that has not yet been achieved by smartwatches and augmented reality glasses.Smart Jewelry - Smartwatch

Google Glass and Samsung Galaxy Gear may have cool features, but wearers look like made for TV sci-fi movies.

The fact that the devices are ugly is making them a harder sell, despite the fact that they have the potential to provide consumers with a range of very interesting features. This trend in wearable technology is changing, though, as a growing number of different smart jewelry options start to become available from various different companies – primarily startups. The key is that they maintain functionality and practicality but they don’t actually look like computers.

Some of the top forms of smart jewelry look like a regular necklace or ring, despite the added features.

Among the forms of wearable technology that have been making headlines over the last while, without calling Star Trek or The Jetsons to mind include the following:

• Cellini Bluetooth Pendant – this device from CSR looks like a sleek and attractive pendant that is worn on a necklace. An app allows the user to change the color or brightness of an LED contained within the pendant in order to match the wearer’s mood or clothing. This is available for Android, or for iOS 7 users. In the latter case, the pendant can be told to alert the iPhone user of incoming calls, texts, or emails through a change in color, vibration, or a flashing light.
• Netatmo June Brooch/Bracelet – this jewelry, comes in the form of gold, gunmetal, or platinum in which is set a stone that resembles a large diamond. This is in the form of a broach or is set onto a leather wrist strap. It functions with an app to alert the user as to how much sun exposure he or she has had, as well as the UV index and local forecasts.
• Smarty Ring – this device is, of course, in the form of a ring and features an LED display that alerts the user to incoming calls, social media updates, and messages.
• NFC Ring – also a ring, this smart jewelry has built in NFC technology built into it. The idea behind this piece is to program this mobile device to hold data or perform various functions, such as unlocking a near field communications enabled smartphone.