Category: NFC Technology

Intel and UnionPay to develop new mobile payments platform

Intel has announced a new collaboration with China UnionPay, the only domestic bank card organization in China. The two companies will work together to create a new, secure platform for mobile payments. China has become a hub for mobile technology and many consumers are beginning to show strong favor for mobile commerce. In order to accommodate the needs of consumers, UnionPay has begun to take the issue of mobile payments more seriously.

Intel to leverage its security technology for new platform

Security is one of the major challenges that continues to serve as a roadblock to the widespread adoption of mobile payments. Mobile devices are beginning to traffic a significant amount of valuable financial information. This information has become a very attractive target for hackers and malicious groups looking to exploit this information. To address the security problem, Intel leveraging its Identity Protection Technology for the new mobile payments platform. UnionPay accounts for 3.5 billion bank cards, which are accepted in at least 141 countries around the world. Providing these consumers with a secure way to engage in mobile commerce may help mobile payments finally attain the momentum needed to begin replacing more conventional forms of commerce.

UnionPay showcases NFC-based mobile commerce service

UnionPay has also begun showing off its Quick Pass service, which in a mobile commerce service that makes use of NFC technology. More than 1.1 million NFC-enabled point-of-sale terminals were installed in December of 2012 in order to serve as an infrastructure for the Quick Pass service. This service is meant to perform alongside the mobile payments platform that Intel and UnionPay are currently developing.

Mobile commerce continues to find success in Aisa

Mobile commerce has found a great deal of traction in the Asian market. With mobile technology penetration high in many sectors of the market, mobile commerce has been able to establish a strong foothold in several countries. There are, of course, security concerns regarding the widespread adoption of mobile commerce, but companies like Intel and UnionPay are working to put these concerns to rest through the establishment of adequate security systems that will protect a consumer’s financial information.

A Dutch test run in a retail store has shown that near field communication beat out quick response barcodes.

According to the fashion retailer, Vic, following an in store pilot program that used both NFC technology tags and QR codes, it was the former that was more popular among its customers.

The store feels that this is an important discovery in terms of what experience consumers find most appealing.

According to a release issued by Vic, “We have found that the NFC tags are more popular than the QR codes because they are very simple to use.” It went on to say that “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.”

The NFC technology pilot program was used in the Groningen location in the Netherlands.

There were tags encoded with NFC technology located within the retail store location that allowed shoppers to use their smartphone to access additional information about products, as well as promotional videos and discount vouchers.

The program was managed by the provider of NFC technology tags and QR codes, SenseMe. It placed these tags and barcodes around the store location in various places that were felt to be relevant, as well as on some of the individual product items, themselves.

By using either form of tech through a smartphone, shoppers could view a promotional video or head to the website of the specific brand in order to learn more detailed information about that brand or its products. Vouchers and coupon offers were also available.

According to Jouke De Jong, the manager of the store that participated in this trial, “It is a very cool system, especially for some brands who have a lot of information on their websites about certain products.” The location also made sure to show customers how to take advantage of this digital material through the use of tablets.

They demonstrated both the QR codes and the NFC technology enabled tags so that customers would understand their benefits and could choose to use them when they were seeking additional information. What the store determined was that the tags were more popular than the barcodes simply because of the ease of their use.