Category: NFC Technology

du looks to bring NFC technology to Dubai

| October 19, 2012

 

du plans to have consumers pay for their Metro tickets using NFC technology

Commuters in Dubai will soon beDubai Metro Station with NFC Technology using their smart phones to purchase Metro tickers thanks to United Arab Emirates telecommunications giant du. du has seen a great need for more efficiency in Dubai’s public transportation system. As such, the company has announced its partnership with the UAE’s Roads and Transport Authority. Through this partnership, du will work to incorporate NFC technology into the country’s public transportation system, with the foundation of this endeavor being laid in Dubai.

NFC technology could open the way for mobile commerce in Dubai

NFC technology allows for the wireless transmission of data from a mobile device to a stationary system. This technology is most often used in mobile commerce, where it can transform smart phones into mobile payment platforms. This is one of the purposes the technology will serve in du’s initiative. The company plans to work NFC technology into the public Metro system, allowing those with smart phones to purchase tickets.

Lack of NFC-enabled devices could slow progress

The most significant challenge that du will face with its use of NFC technology in Dubai’s public transportation system is the low availability of NFC-enabled devices. Only mobile devices equipped with an NFC chip of some kind can interact with NFC services. Thus, a typical smart phone, such as the iPhone 5, that does not have an NFC chip cannot facilitate mobile transactions. du, as well as other companies in the telecommunications business, is working to solve this problem by introducing new NFC-enabled smart phones to the market. Whether consumers are willing to pay a slightly higher price for these phones just because they have an NFC chip has yet to be seen.

The UAE may be a cashless society in the future

If du’s endeavor with Dubai’s Metro is successful, NFC services are likely to expand throughout the United Arab Emirates. There is talk regarding the country eventually becoming a cashless society, with commerce relying heavily on mobile technology and NFC. In order for this to happen, the UAE must first overcome the significant problems that exist in mobile commerce and NFC technology, such as security, efficiency, and an appropriate infrastructure.

On Track Innovations receives massive order for NFC terminals

| October 18, 2012

 

On Track Innovations announces $2 million order for NFC terminals

On Track Innovations, a leading developer and marketer of NFC-enabled products, has announced that it has received a $2 million order for its NFC payment terminals. These terminals are able to facilitate mobile transactions between a business and consumer at point-of-sale through the interpretation of digital information transmitted by an NFC-enabled mobile device. The demand for these terminals has been growing quickly in recent months due to the expansion of mobile commerce and the growing availability of NFC-enabled devices.

Company plans to deliver systems throughout 2013

On Track Innovations plans to deliver its NFC terminals to its customers during the latter months of 2012 and throughout 2013. The company notes that the $2 million order it has received represents orders from several companies around the world, all of which are preparing for the arrival of NFC-enabled devices and the growth of mobile commerce. The terminals will allow these companies to accept mobile payments from platforms supported by MasterCard, Visa, American Express, Discover, and other financial institutions.NFC Terminals

On Track Innovations has already delivered 50,000 units this year

Earlier this year, On Track Innovations announced that it had delivered more than 50,000 NFC terminals to customers around the world, with many located in Europe and the U.S. Both regions represent the strongest growth of the mobile commerce industry, with the penetration of NFC-enabled mobile devices being highest in these markets. These markets have proven the most attractive to mobile commerce companies because of the high interest consumers seem to have in mobile payments.

Mobile commerce growth driving demand for NFC terminals amongst businesses

The companies that have ordered NFC terminals from On Track innovations have not yet been disclosed. The identity of these companies may be revealed at a later date, at the discretion of On Track Innovations. For now, the order represents a sign that the mobile commerce industry is establishing a stronger presence around the world and pushing companies to prepare to serve consumers that are eager to participate therein.